Responsibilities

• Lead the day-to-day analytics relationship for Norwegian Cruise Line, representing analytics independently in client meetings and cross-functional discussions.
• Co-create and implement the 2027 full-funnel measurement strategy, connecting brand health, lead generation, sales, media performance, and longer-term business outcomes.
• Develop learning agendas and advise clients and internal partners on test design, measurement approaches, interpretation, and next steps.
• Set up, guide, and evaluate Brand Lift Studies using DISQO, Dynata, Kantar and comparable third-party measurement partners, ensuring results are actionable.
• Contextualize media performance against travel demand, category trends, competitive activity, macroeconomic conditions, and other relevant business signals.
• Lead the development and presentation of Quarterly Business Reviews, monthly reports, and quarterly creative reports with clear, compelling narratives.
• Partner with the in-house Data Science team to coordinate data collection and develop clear narratives from Media Mix Modeling results.
• Collaborate with Business Intelligence and Data and Technology teams to improve reporting, visualization, data access, and emerging decision intelligence capabilities.
• Manage, coach, and develop a Senior Analyst through structured guidance, feedback, and opportunities to strengthen analytical and presentation skills.
• Balance competing priorities across a fast-moving account, set clear expectations, and recommend practical trade-offs that protect quality and impact.

Requirements

• 10+ years of experience in analytics, measurement, marketing science, media analytics, or a related quantitative discipline.
• Proven experience designing and leading full-funnel measurement frameworks across brand and performance objectives.
• Advanced client leadership skills, including the ability to lead strategic discussions, influence senior stakeholders, and present recommendations independently.
• Strong experience with learning agendas, test design, Brand Lift Studies, and third-party measurement providers such as DISQO, Dynata, Kantar and or comparable vendors.
• SQL proficiency required, including the ability to query and explore data in Snowflake beyond standard dashboard outputs.
• Experience translating complex analytics into clear, persuasive narratives for client presentations, Quarterly Business Reviews, and executive audiences.
• Experience working across major media channels, including television, direct response television, linear sponsorships, radio, out-of-home, digital out-of-home, paid search, paid social, online video, display, programmatic, direct display, dynamic creative optimization, audio, organic social, and organic search.
• Experience managing, mentoring, or developing analysts, with a strong commitment to building analytical and presentation capabilities.
• Experience partnering with Data Science teams on Media Mix Modeling, data coordination, or related marketing effectiveness work preferred.
• Experience with Snowflake, Tableau, Adobe, VideoAmp, DISQO, Dynata, Kantar, Hightouch, Infosum, or comparable platforms preferred; Python, data clean room, customer data platform, decision intelligence, or agentic reporting experience is a plus.

Benefits

• competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.