Director, Analytics - Performance Marketing at Spark Foundry | Dallas, TX | $121K/yr – $174K/yr

Spark Foundry

Director, Analytics - Performance Marketing

Dallas, TX (On-site)

$121K/yr – $174K/yrDirector/Executive8+ years expFull time

Posted 3 months ago

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Job Summary

Drive data-driven media analytics and measurement for a leadership analytics role focused on media analytics, data strategy, and measurement improvements.

Own measurement and testing design for multi-channel media, with a focus on data-driven optimization.
Must-have: 8+ years in marketing-science analytics with media measurement and optimization experience.
Standout: Cross-channel measurement and attribution leadership across client teams.

Job Description

Responsibilities

Utilize data to drive media performance by informing media plans and optimization strategies. Implement a data driven media planning and optimization infrastructure
Utilize all relevant data and technology to drive test & learn agenda in order to improve performance of both conversion driving and awareness/consideration initiatives
Uses analysis to identify the key touch points/factors that drive business decision making, and make recommendations that will drive media strategy, creative and site optimization
Recommend and drive implementation and utilize a multi-touchpoint attribution models as required
Uses knowledge of advertising and digital media to deliver client-specific analyses including: campaign performance projections and analysis, customer segmentation and profiling, retention analysis, lifetime value analysis, and competitive market research
Performs ongoing analysis to ensure the timely adjustment/optimization of campaigns to maximize performance
Identify key measures, approaches and methodologies to track digital and offline marketing campaign success against clients’ business objectives – develop test design including hypothesis development, cell design and sample size calculation as required
Design and manage measurement systems for data capture and reporting
Build a body of knowledge on media, technology and strategy performance with the objective of informing future media decisions on schedules, budgets, partners and strategies
Identification, assessment, and managing implementation of data sources and tracking solutions

Requirements

Minimum 8 years of experience in performing analytics in marketing sciences capacity at a media agency, market research, or consulting company, or in-house at a brand. Experience with B2C and/or B2B digital campaign measurement and optimization
Knowledge of syndicated media research & systems (e.g. Nielsen, comScore, GWI)
Experience with linear and digital performance measurement data (e.g. ad servers, DSPs, search engines, web analytics, etc.)
Experience in the analysis of large data sets to identify insightful relationships (data mining)
Strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations
Experience with statistical analysis software products, research design, and a track record of implementing data and analytics driven solutions that impacted the bottom line
Demonstrated ability to develop relationships with business leaders and develop research programs to support business goals in a changing media landscape
Knowledge of visual techniques for data analysis and presentation development
Strong ability to tell a story with data in a rigorous and compelling, yet simple and direct manner
Ability to become a trusted advisor to clients and colleagues

Benefits

Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.

Spark Foundry

3.9 Glassdoor

As one of the fastest-growing global media agency networks, Spark Foundry is not beholden to legacy.We embrace nimbleness, agility and open-mindedness as part of our Startup Spirit. But as part of Publicis Media, we tap into a Powerhouse Soul, gaining access to first-mover opportunities alongside market-shaping clout, plus leading-edge AI and technology.Together, our Startup Spirit and Powerhouse Soul allow us to innovate and iterate faster than any other agency, bringing clients a distinct competitive advantage. Our innovative experiences have been recognized by Cannes Lions, Effies, Shortys and Webbys, all delivered by best-in-class talent across more than 70 global offices. Spark Foundry is part of the global Publicis Media agency network, a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40].

Founded in 2016

New York, New York, USA

3.1K employees (807 in marketing)

www.sparkfoundryww.com

78% recommend to a friend

81% CEO approval