Director, Americas Marketing

Responsibilities

• Build and own the comprehensive marketing plan for the Americas, ensuring it is data-driven and aligned with both regional Sales priorities and global marketing initiatives
• Partner with Global Performance & Campaigns and Digital Lifecycle teams to ensure global channel spend and lifecycle marketing are optimised for the Americas funnel, sparking high-quality pipeline growth across all segments, aligning with campaign managers to adapt global campaigns for the Americas
• Drive regional ABM initiatives from concept to delivery, identifying high-value accounts and deploying tailored, creative messaging that stands out.
• Provide strategic oversight for regional event management and field/partner marketing activities, ensuring events serve as a high-impact secondary channel for relationship building and lead generation.
• Represent Marketing within the regional leadership team. Hold a seat at the table, building cross functional relationships, co-owning regional strategy with Sales and other leaders and building the regional culture together.
• Own the end-to-end regional funnel analysis, monitoring trends from top-of-funnel traffic and conversions to pipeline health and closed-won revenue.
• Proactively diagnose funnel friction, lead flow issues, or conversion gaps, and liaise with central teams—including Web, Marketing Operations, and Lifecycle—to resolve leaks and ensure a seamless, high-performing conversion path.
• Partner with Regional SDR team, executing plays and pipe gen days to ensure regional pipeline targets are met
• Operate as a high-velocity individual contributor who partners seamlessly with Global Marketing, Product Marketing, and regional Sales and SDR teams to deliver success.
• Serve as the creative bridge between regional needs and global functions, advocating for local requirements while executing global initiatives with local flair.

Requirements

• 12–15 years of marketing experience, with a proven track record in B2B SaaS demand generation and regional leadership.
• Expertise in building full-funnel marketing plans that support both high-velocity self-serve and complex enterprise sales motions.
• Strong analytical mindset with a command of demand generation practices, including lead scoring, funnel metrics, and ROI analysis.
• Demonstrated ability to be a collaborative partner to Sales, helping to translate regional sales goals into actionable marketing strategies.
• Experience aligning with global functions (Performance, Digital, Field Marketing) to drive regional success within a global framework.
• Deep familiarity with the B2B buying cycle — including the interplay between product-led growth, self-service revenue and assisted enterprise sales motions.
• Exceptional analytical skills: you are comfortable defining KPIs, interpreting data and using insights to influence strategy and investment decisions at the leadership level, including applying AI-driven insights and predictive models.
• Strong cross-functional instincts — you are a natural collaborator who can align diverse stakeholders around shared priorities, including driving adoption of AI-powered approaches across Marketing, Sales, and Product teams.
• Excellent project management capabilities, with the ability to maintain clarity and momentum across multiple simultaneous campaigns and workstreams, leveraging automation and AI to increase speed and scale.
• A practical, proactive mindset: you balance strategic thinking with a genuine willingness to get into the detail when it matters, including evaluating and implementing new AI tools and methodologies.

Benefits

• Diverse and internationally distributed team : joining our team means becoming part of a large, global community with people of more than 90 nationalities. We're more than just colleagues; we're a group of professionals with a shared mission to connect diverse cultures. Our global presence is growing–we've doubled in size nearly every year, with our employees based in the UK, Germany, the Netherlands, Poland, the US, and Japan, and we continue to expand our network.
• Open communication, regular feedback : as a language-focused company, we value the importance of clear, honest communication. We value smooth collaboration, direct and actionable feedback, and believe that leading with empathy and growth mindset makes us better together.
• Hybrid work, flexible hours : we offer a hybrid work schedule, with several days in the office each week. This allows you to engage directly with your team and experience the unique energy of our workspace, while still enjoying the flexibility and comfort of working from home. With flexible working hours and trust in your productivity, we are in sync with your team's general locations and time zones to foster effective and seamless collaboration.
• Virtual Shares - An ownership mindset in every role. We believe everyone should share in our success, and that’s why every employee receives Virtual Shares, linking your contribution directly to DeepL’s growth and rewarding you with a stake in our future.
• Regular in-person team events : we bond over vibrant events that are as unique as our team, from local team and business unit gatherings, to new-joiner onboardings, to company-wide events that bring us all together–literally.
• Monthly full-day hacking sessions : every month, we have Hack Fridays, where you can spend your time diving into a project you're passionate about and get the opportunity to work with other teams–we value your initiatives, impact, and creativity.
• 30 days of annual leave : we value your peace of mind. With 30 days off (excluding public holidays) and access to mental health resources, we make sure you're as strong mentally as you are professionally.
• Competitive benefits : just as our team spans the globe, so does our benefits package. We've crafted it to reflect the diversity of our team and tailored it to align with your unique location, to ensure you feel supported every step of the way.