Director, Activation

New York City, NY (On-site)

$124K/yr – $155K/yrDirector/Executive8+ years expFull time

Posted 7 weeks ago

Job Summary

Own and lead end-to-end marketing activations for shows and properties, coordinating multi-disciplinary teams and agency partners to develop campaigns, content, sponsorships, and activation materials across live events and IP-driven opportunities.

Job Description

Responsibilities

  • Be the main contact for RFP responses
  • Lead creative briefings and collaborate with others
  • Review concepts with the necessary teams, create campaign elements, confirm production budgets, and help with presentations when needed
  • Develop and package proactive marketing opportunities tied to show IP and cultural events utilizing insights, research, and social platform expertise
  • Lead all parts of activation for your marketing programs after the sell-in
  • Managing agency and client partners
  • Work with the Creative team and other channel teams to produce and deliver content
  • Manage timelines and prepare pre-production materials
  • Represent client needs on set while overseeing the campaign launch
  • Work together with media activation and cultural intelligence teams on reporting

Requirements

  • Bachelors degree
  • 8 + years experience in publisher, integrated marketing and/or agency experience
  • Creative writing skills in addition to excellent oral and written communication skills
  • Unique balance of disciplined strategic thinking and creative passion
  • Ability to manage both up and down
  • A wizard in Microsoft PowerPoint, Excel and Word
  • Well-organized, detail-oriented, ability to prioritize and multi-task
  • A problem solver attitude and the desire to tackle projects with the gusto of a startup employee
  • Impeccably high standards for quality work

Benefits

  • The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.
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Paramount

3.7 Glassdoor

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

Founded in 2021
Los Angeles, California, USA
1.3K employees (548 in marketing)
68% recommend to a friend
53% CEO approval

Salaries

Posted range

$124K/yr – $155K/yr

Taken straight from the job posting.

See all Paramount salaries

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$116.4K
Traffic Source Mix
Search
28.2%
Direct
52.9%
Referral
12.2%
Social
6%
Paid
0.4%

Headcount Trend

Current headcount: ~1.3K

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Director, Activation

Paramount · New York City, NY · On-site