Responsibilities

• Support the development and activation of brand strategy by synthesizing customer, market, competitive, and business insights into actionable recommendations.
• Support activation planning and execution, including project coordination, stakeholder alignment, and implementation.
• Partner with cross-functional teams to ensure brand strategies are effectively translated into campaigns, communications, experiences, and other customer touchpoints.
• Help identify opportunities to strengthen brand awareness, differentiation, engagement, and customer experience.
• Develop and maintain brand enablement resources such as playbooks, toolkits, guidelines, templates, and training materials.
• Support brand strategy governance efforts by providing guidance and recommendations that promote consistent application of brand positioning, messaging, and tone of voice.
• Leverage consumer, market, and competitive insights to inform brand recommendations and activation opportunities.
• Assist in monitoring brand health, campaign, and activation performance metrics to assess effectiveness and identify optimization opportunities. Help synthesize findings and key learnings into clear, actionable recommendations for stakeholders.

Requirements

• Bachelor's degree
• 3+ years of experience in brand strategy, brand management, marketing, communications, or a related field.
• Experience supporting integrated marketing campaigns or brand activation initiatives.
• Understanding of brand positioning, messaging frameworks, and brand management principles.
• Strong project management, communication, and collaboration skills.
• Strong written, verbal, presentation, and relationship-building skills.
• Demonstrated ability to collaborate effectively across cross-functional teams.
• Ability to manage multiple projects and stakeholders in a fast-paced environment.

Preferred

• Degree in Marketing, Communications, Business, or related field.
• Experience in healthcare, insurance, agency, financial services, consumer packaged goods, or another regulated industry.
• Experience developing briefs, activation plans, training materials, or brand guidance resources.
• Experience leveraging consumer and market insights to support strategic decision-making.
• Experience applying brand guidelines, reviewing creative work, or supporting brand governance processes.
• Experience working with creative agencies or external partners.

Benefits

• Description of Benefits Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.