Responsibilities

• Define and execute short- and long-term marketing strategies aligned to company growth and revenue goals.
• Serve as the marketing lead for the channel, providing strategic direction, thought leadership, and prioritization.
• Translate enterprise strategy into channel-specific initiatives with clear financial and business impact.
• Lead the planning, execution, and optimization of integrated marketing, sales and inbound telemarketing-supported campaigns across the channel.
• Own campaign budgeting, allocating investment across programs to maximize pipeline and revenue contribution.
• Partner closely with Sales leadership to ensure marketing initiatives directly support revenue and partner growth objectives.
• Develop campaign themes, value propositions, and messaging frameworks tailored to accountant personas and firm life cycle stages.
• Ensure seamless handoff to Sales through enablement assets, playbooks, and campaign readiness.
• Architect and own a comprehensive segmentation model incorporating firm size, life cycle stage, behavioral signals, product usage, and growth potential.
• Design and scale personalized life cycle programs using automated nurtures, dynamic content, and data-driven targeting.

Requirements

• 15+ years of experience in B2B, channel, or partner marketing, including ownership of significant budgets and people leadership.
• Proven success driving revenue-impacting strategies, with deep expertise in segmentation, life cycle marketing, and industry trade media.
• Strong understanding of accountants, advisors, or professional services audiences (CPA, bookkeeping, or financial services experience preferred).
• Demonstrated ability to lead direct reports and dotted-line teams through influence.
• Highly analytical, data-driven mindset with a track record of optimizing investment for growth.
• Exceptional executive communication skills.