Director - Account Based Marketing

Cleveland, OH (Hybrid)

$161K/yr – $201K/yrDirector/Executive10+ years expFull time

Posted 2 months ago

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Job Summary

Drive Slalom\'s ABM/ABX strategy and cross-functional account-based experiences across priority markets and named accounts to accelerate revenue growth.

  • Own ABM programs, plays, and cross-functional ABX experiences across priority markets.
  • Must-have: 10+ years in B2B marketing/ABM with leadership in consulting or professional services and experience with DemandBase or similar tooling.
  • Standout: proven multi-channel ABM delivery, executive-level storytelling, and strong cross-functional partnerships.

Job Description

Responsibilities

  • Define and evolve Slalom’s ABM strategy and account-based experience (ABX) across priority markets and named accounts, including tiering, segmentation, engagement models, investment priorities, and success metrics aligned to revenue goals.
  • Partner with Sales leadership to build out an effective operating system, maintaining consistent alignment on account selection, opportunity prioritization, buying-group engagement, and pursuit strategies.
  • Translate account, customer, and market insights and signals into differentiated messaging, persona strategies, and account plays that improve relevance and conversion.
  • Design and orchestrate a mix of 1:1 executive programs, 1:few plays, and scalable motions supporting net-new, expansion, and cross-sell objectives.
  • Build repeatable ABM playbooks, templates, and enablement to drive consistent execution across markets and sectors.
  • Orchestrate cross-functional execution across Field Marketing, Demand Generation, Content, Digital, Alliances, Campaigns, Marketing Operations, and BI to deliver cohesive account experiences.
  • Collaborate with Sales, Marketing, and partners to activate across digital, field, executive, and event channels.
  • Lead testing and optimization of channels, personalization, content, partner motions, and AI-assisted workflows.
  • Influence measurement frameworks connecting engagement, buying-group coverage, pipeline, deal velocity, and expansion, with a focus on account progression and signal-based prioritization.
  • Partner with customer marketing to incorporate proof points, references, and success stories into account programs.
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Slalom

3.8 Glassdoor

Slalom is a fiercely human business and technology consulting company that leads with outcomes to bring more value, in all ways, always. We team with leaders who expect more. So we bring more.From strategy through delivery, our agile teams across 53 offices in 12 countries collaborate with you to bring powerful customer experiences, innovative ways of working, and new products, services, and businesses to life. Every day, we work at the forefront of industry, combining our deep roots in technology and data, to help you tackle challenges, improve operations, and drive sustainable growth. It’s why we are trusted by leaders across the majority of the Global 1000, many of the world’s most successful enterprise, mid-market, and emerging companies, and more than 500 high-impact public sector agencies, foundations, and universities.We lead with a balance of heart and practicality, curiosity and agility, local soul and global expertise. That means understanding your culture, goals, organization, and customers. That means being tireless problem solvers. And that means always standing by you as your trusted advisor, respectful challenger, and unwavering champion.Even our partnerships are built different. For more than 20 years, we've sought out and made strategic investments in the world’s emerging and leading technology platforms. Our 360-degree relationships with these innovators, built on mutual trust and respect, has cemented our position as a premier (and often first) partner of choice. We work together as one to offer tailored solutions that unlock the full potential of these technologies.At Slalom, we bring more day-one advantages, more connections and breakthroughs, more doing the right thing, more care for you and your team, and more return on your investment. So that together, we can dream bigger, move faster, and build better tomorrows for all.

Founded in 2001
Seattle, Washington, USA
10K employees (706 in marketing)
63% recommend to a friend
65% CEO approval

Traffic Signals

Monthly Visitors
205.3K
Monthly Google Ads Budget
$17.3K
Traffic Source Mix
Search
27.1%
Direct
53.9%
Referral
7.6%
Social
10.6%
Paid
0.5%

Headcount Trend

Current headcount: ~10.4K

Marketing Team

Marketing Team Size
148 (1% of company)
Median Career Experience
14 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$1.7M
Last Raise
$1.7M
Series Unknown, 13 years ago

Funding History

  • Apr 2013
    Series Unknown • $1.7M

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