Director, 1P Direct to Consumer Commerce and Performance Marketing

Responsibilities

• Define and execute the global Direct to Consumer (DTC) commercial marketing strategy for Google Store and native Owned & Operated (O&O) digital surfaces, driving customer acquisition, digital traffic, and conversion to influence $1B+ in annual direct commerce revenue.
• Direct digital flagship storefront strategy, digital visual merchandising, and promotional campaign architecture across global markets, elevating Google Store into a premium retail destination.
• Lead web UX experimentation, automated merchandising tools, personalization engines, and purchase funnel optimizations to maximize conversion rates, average order value, and customer lifetime value.
• Architect consumer-facing merchandising and storytelling strategies for an expanding retail catalog, integrating 1P hardware with curated premium lifestyle accessories and high-margin digital subscriptions/services.

Requirements

• Bachelor's degree or equivalent practical experience.
• 15 years of experience in marketing, with a focus on premium retail e-commerce, Direct-to-Consumer (DTC) digital storefronts, and performance marketing (e.g., leading consumer brands, premium retail/beauty/lifestyle, or consumer electronics).
• 8 years of people management experience, leading cross-functional digital teams in global markets.
• Experience managing multi-million dollar performance marketing budgets, commercial P&Ls, or direct revenue-influencing digital commerce functions ($500M+).

Preferred

• Experience deploying marketing technology and AI-assisted marketing automation workflows.
• Strong executive leadership, communication, and cross-functional people skills.
• Proven track record scaling a premier DTC e-commerce business while seamlessly connecting digital journeys with physical retail manifestations and connected O2O customer experiences.
• Deep expertise in digital visual merchandising, catalog assortment expansion, and driving attach for high-margin digital services and subscriptions.
• Demonstrated mastery of conversion rate optimization web UX experimentation, customer analytics, and site personalization engines.
• Deep background in modern incrementality-first paid media attribution, full-funnel demand generation, and advanced CRM/lifecycle retention clienteling.