Responsibilities

• Engineer the "Offline Click"
• Develop aggressive Direct Response strategies for Linear TV, Connected TV (CTV), and Out-of-Home (OOH).
• Architect the "Response Mechanism" for every asset. You decide if we use a QR code, a vanity URL, a text-to-buy code, or a geofenced retargeting pool.
• Ensure every dollar spent offline has a path to digital attribution. You don\'t launch anything unless we can measure the lift.
• Tactical Media Buying & Planning
• Identify undervalued attention. You know how to buy remnant TV inventory at 2 AM for pennies on the dollar to test a new creative hook.
• Leverage Programmatic DOOH (Digital Billboards) to snipe specific audiences—e.g., running ads for a coffee brand only during morning rush hour when traffic speed is below 20mph.
• Manage the day-to-day pacing of offline budgets, ensuring we are hitting CPA targets on a blended basis.
• Creative Adaptation for DR
• Collaborate with the studio to adapt high-performing social creatives for TV/Billboards. You know that a TV ad needs a different pacing than a TikTok, but it still requires the same psychological triggers.

Requirements

• The "Offline Hacker"
• 4–6 years of experience in growth marketing, with specific expertise in DRTV, CTV, or Programmatic OOH.
• You don’t care about "Reach" or "Frequency." You care about "Visits" and "Sales."
• A Creative Data Analyst
• You look at a billboard and see a math problem. You calculate the font size needed for readability at 60mph and the contrast ratio needed for a QR code to scan at 20 feet.
• You are comfortable using attribution software and can explain "Incrementality" to a client who only understands "Last Click."
• Scrappy & Bold
• You aren’t afraid to negotiate. You will call a media vendor and haggle for a discount because you know their inventory is expiring.
• You thrive in a test-and-learn environment. You are willing to fail fast on a small budget to find the big win.

Benefits

• Competitive Compensation: $80,000 – $100,000/yr.
• High-Impact Work: Manage the expansion of high-growth brands into the physical world.
• Relentless Innovation: Work at the cutting edge of AI and Creative Performance.
• Culture of Scale: Join a team that moves fast, tests constantly, and celebrates the wins.