Direct Response Copywriter

Responsibilities

• Write high-volume, conversion-focused email copy across multiple AS Beauty brands.
• Develop subject lines, preview text, headlines, subheads, body copy, product messaging, offers, and CTAs.
• Translate marketing briefs, promotional calendars, product launches, and business objectives into clear, compelling consumer messaging.
• Lead with the consumer benefit —quickly answering Why should I care? Why do I need this? Why should I buy now?
• Write across the full customer journey, including acquisition, product education, launches, promotions, cross-sells, retention, replenishment, and win-back.
• Develop multiple copy variations for A/B testing , including subject lines, hooks, offers, urgency, benefits, and CTAs.
• Balance brand storytelling with strong direct-response principles that encourage clicks and conversion.
• Adapt voice and messaging across multiple brands, products, audiences, and customer segments.
• Partner with designers to ensure copy and visual hierarchy work together to communicate the message quickly and effectively.
• Take direction and incorporate feedback from multiple stakeholders while maintaining speed and accuracy.

Requirements

• 2–4 years of copywriting experience, ideally within e-commerce, DTC, retail, or performance marketing .
• Strong understanding of direct-response copywriting and what motivates a consumer to take action.
• Experience writing email marketing copy across promotional and lifecycle campaigns.
• A consumer-first mindset with the ability to turn product features into clear, relevant consumer benefits.
• Strong headline, hook, CTA, and promotional writing skills.
• Ability to write concise, scannable copy that communicates the key message quickly.
• Comfortable writing at high volume and managing multiple brands, campaigns, and deadlines simultaneously.
• Ability to take a brief, follow strategic direction, and turn feedback into fast, thoughtful revisions.
• Comfortable using AI as part of the everyday writing workflow to increase speed and creative output.
• Strong attention to detail, grammar, proofreading, and consistency.

Preferred

• Experience in beauty, skincare, cosmetics, or consumer products is a strong plus.