Responsibilities

• Develop direct mail marketing strategies in line with overall marketing goals and objectives.
• Plan and execute targeted direct mail campaigns to reach specific audiences or customer segments.
• Identify and define target audience segments for direct mail campaigns based on customer profiles, market research, and data analysis.
• Collaborate with creative teams to develop compelling direct mail materials, including letters, postcards, brochures, and other promotional materials.
• Work closely with product or service teams to develop enticing offers, promotions, or discounts for inclusion in direct mail campaigns.
• Analyze campaign data, including response rates, conversion rates, and ROI, to evaluate campaign effectiveness and make data-driven recommendations for future improvements.
• Develop and manage the budget for direct mail marketing campaigns, ensuring cost-effective utilization of resources.
• Collaborate with external vendors, such as printing companies and mailing services, to ensure timely and accurate execution of direct mail campaigns.
• Ensure compliance with relevant laws and regulations, such as data protection and privacy rules, in all direct mail activities.
• Execute A/B testing as required to continually improve performance.
• Manage implementation of new technologies and business processes to drive efficiency in the campaign management process.

Requirements

• Bachelor's degree in marketing, business, or a related field with 2-3 years of experience in direct mail marketing and campaign management.
• Strong analytical skills to interpret data, identify trends, and make data-driven decisions for campaign optimization.
• Ability to develop help influence creative and engaging direct mail materials that resonate with the target audience.
• Excellent project management skills to plan and execute multiple direct mail campaigns simultaneously, meeting deadlines and managing resources effectively.
• Strong written and verbal communication skills to effectively collaborate with cross-functional teams, vendors, and stakeholders.
• Proven ability to collaborate with others and keep projects on task.

Benefits

• Medical, Dental, Vision Insurance Plans
• 401K Plan
• Health & Flexible Savings Account
• Life and AD&D, Spousal Life, Child Life Insurance Plans
• Educational Assistance Plan