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Direct Marketing Operations Manager

Seattle, WA (On-site)

$130K/yr – $137K/yrSenior Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive multi-channel growth by leading direct mail/email strategy and data-driven optimization to boost CAC, ROI, and LTV.

  • Must-have: proven experience turning data into scalable acquisition/retention programs across marketing stacks.
  • Standout: end-to-end campaign production with vendor coordination and attribution modeling.

Job Description

Responsibilities

  • Lead channel strategy for direct mail and lifecycle email, define eligibility/targeting, design controlled experiments (A/B and DOE), and set learning agendas and success KPIs/metrics (CAC, ROI, LTV).
  • Own budget management for assigned channels, forecast volume/cost and reallocate spend to maximize ROI, with weekly performance readouts and variance-to-plan analysis for leadership.
  • Develop and operationalize scalable processes and documentation (workflows, checklists, templates) that automate repeatable steps, improve campaign speed/accuracy, and support future channel scaling.
  • Manage and optimize data-driven analysis to maximize ROI and growth, including customer analytics (segmentation, retention/churn, cohorting, forecasting).
  • Manage data-driven organic growth (SEO & AEO) initiatives and manage end-to-end campaign production, including vendor coordination, timeline management and quality assurance testing.
  • Implement and use marketing attribution models (e.g., multi-touch/position-based/time-decay, as applicable) and channel reporting to inform optimization decisions across direct and growth portfolios.
  • Monitor performance and provide actionable insights to improve response, eligibility/segmentation, and profitability.
  • Identify inefficiencies and implement solutions to improve delivery speed and accuracy.
  • Conduct keyword and competitive analysis, technical/content audits, and content prioritization using Ahrefs and Semrush.
  • Translate findings into roadmaps that drive sustainable acquisition and support creative planning.

Requirements

  • Bachelor’s degree or equivalent in Data Analytics, Market Research, Engineering Management, or a related field and 4 years related experience in a marketing or analyst occupation.
  • Must also have 24 months of experience with each of the following: 
  • Developing and driving data-driven acquisition and retention strategies using data analytics.
  • Using data visualization tools for marketing campaign performance analysis and reporting on key marketing KPIs (CAC, ROI, LTV).
  • Working with marketing tech stacks, CRM platforms, and project management tools.
  • Managing and optimizing data-driven analysis to maximize ROI and growth, including customer analytics (segmentation, retention/churn, cohorting, forecasting).
  • Managing marketing or sales campaigns across teams and vendors, managing timeline and quality assurance and testing activities.

    Benefits