Direct Marketing Manager

Responsibilities

• Team Leadership: Manage a team of Direct Marketers with a hands-on, in-the-field approach, providing motivation and coaching to help the team reach daily, weekly, and monthly appointment goals
• Recruiting & Training: Recruit, hire, and train canvassers using cost-effective recruiting tools, and develop and train on advanced canvassing protocols
• Coaching & Quality: Monitor and coach every team member on procedures, scripting, and customer service standards, and ensure lead quality through validation in our CRM
• Culture Building: Create and develop the culture of the Direct Marketing team by personally role-modeling the behaviors and techniques that drive success
• Market Strategy: Strategically select qualified neighborhoods, coordinate canvass logistics, mapping, and permitting, and maximize canvasser deployment to grow your market
• Budget Ownership: Build and manage an annual budget focused on generating qualified leads cost-effectively
• Leadership Collaboration: Serve as an active member of the marketing leadership team and participate in staff meetings, ISC touch base calls, and weekly Event Representative check-ins
• Operations & Administration: Track inventory, supplies, and company assets, maintain records in QuickBase and rForce, and keep the team connected through Microsoft Teams
• Additional Duties: Assist with special projects and tasks as assigned by leadership

Requirements

• Experience: Minimum of 1 year in a team management or supervisory role, with at least 2 years of relevant work experience overall. Direct sales or marketing experience is a strong plus!
• Education: High school diploma or equivalent required; college degree preferred
• Coaching Ability: Proven ability to coach team members and deliver constructive, performance-based feedback
• Communication: Exceptional interpersonal skills and a collaborative style that fosters a positive, proactive work environment
• Adaptability: Thrives in a fast-paced environment and adjusts quickly as markets and priorities shift
• Technical Skills: Comfortable with data entry and Microsoft Office; experience with QuickBase, Qlik, or rForce is a plus
• Availability: Able to work 40 hours per week, including evenings and weekends
• Transportation: Must be at least 18 years old with reliable transportation and a valid driver’s license

Benefits

• Medical, dental and vision coverage, with HSA and FSA options and an employer HSA contribution
• Long-term disability and supplemental health plans
• 401(k) with Company Match: Plan for your future with a 4% company match
• PTO and paid holidays
• Leadership & Career Growth: Take a seat on our marketing leadership team, shape company growth strategy, and build your career as a leader within the organization
• Company Mission: Join a nationally recognized brand with more than 120 years of success, built on quality, integrity and giving back to the communities we serve