Direct Marketing Manager

Responsibilities

• Team Leadership: Manage a team of Direct Marketers with a hands-on, in-the-field approach, providing motivation and coaching to help the team reach daily, weekly, and monthly appointment goals.
• Recruiting & Training: Recruit, hire, and train canvassers using cost-effective recruiting tools, and develop and train on advanced canvassing protocols.
• Coaching & Quality: Monitor and coach every team member on procedures, scripting, and customer service standards, and ensure lead quality through validation in our CRM.
• Culture Building: Create and develop the culture of the Direct Marketing team by personally role-modeling the behaviors and techniques that drive success.
• Market Strategy: Strategically select qualified neighborhoods, coordinate canvass logistics, mapping, and permitting, and maximize canvasser deployment to grow your market.
• Budget Ownership : Build and manage an annual budget focused on generating qualified leads cost-effectively.
• Leadership Collaboration: Serve as an active member of the marketing leadership team and participate in staff meetings, ISC touch base calls, and weekly Event Representative check-ins.
• Operations & Administration: Track inventory, supplies, and company assets, maintain records in QuickBase and rForce, and keep the team connected through Microsoft Teams.
• Additional Duties: Assist with special projects and tasks as assigned by leadership.

Requirements

• Experience: Minimum of 1 year in a team management or supervisory role, with at least 2 years of relevant work experience overall. Direct sales or marketing experience is a strong plus!
• Education: High school diploma or equivalent required; college degree preferred.
• Coaching Ability: Proven ability to coach team members and deliver constructive, performance-based feedback.
• Communication: Exceptional interpersonal skills and a collaborative style that fosters a positive, proactive work environment.
• Adaptability: Thrives in a fast-paced environment and adjusts quickly as markets and priorities shift.
• Technical Skills: Comfortable with data entry and Microsoft Office; experience with QuickBase, Qlik, or rForce is a plus.
• Availability: Able to work 40 hours per week, including evenings and weekends.
• Transportation: Must be at least 18 years old with reliable transportation and a valid driver’s license.

Preferred

• Direct sales or marketing experience is a strong plus!

Benefits

• Comprehensive Benefits Package: Full-time employees are eligible for medical, dental and vision coverage, with HSA and FSA options and an employer HSA contribution. Additional voluntary benefits include long-term disability and supplemental health plans.
• 401(k) with Company Match: Plan for your future with a 4% company match.
• Paid Time Off & Holidays: Enjoy PTO and paid holidays to help you recharge and make time for what matters most.
• Leadership & Career Growth: Take a seat on our marketing leadership team, shape company growth strategy, and build your career as a leader within the organization.
• Company Mission: Join a nationally recognized brand with more than 120 years of success, built on quality, integrity and giving back to the communities we serve.