Dir, Omni-channel Retail Marketing

Responsibilities

• Create strategic plans to provide direction for the KFC retail brand that are globally scalable, locally relevant, and deliver brand growth
• Own the global retail brand strategy including pricing and value, retail promotional calendar, omnichannel media, merchandising, and key customer insights
• Identify and share best practices across global markets to ensure promotional calendars will maximize the commercialization of KFC products
• Partner with external consultants to determine pricing and value strategy to address inflation and supply chain challenges
• Manage a sizeable media and merchandising budget and allocate funds accordingly across digital and in-restaurant opportunities
• Collaborate with Food Innovation to position exciting new menu items which drive core and cult taste innovation and consumer engagement
• Influence direct channel value proposition by impacting project priorities through analysis of customer data, competitor insights, industry trends, and emerging technology
• Build credibility quickly and leverage cross-functional relationships and key stakeholders (i.e. franchise partners) with inspiration leadership to identify and execute high priority brand initiatives
• Serve as spokesperson for brand internally and externally; inspire loyal brand following through strategy, advocacy, and industry voice
• Within established priority markets, identify local consumer and owner trends to develop and implement brand-specific strategy to increase presence with current and target markets to drive results

Requirements

• BS/BA in Marketing or related field
• 10+ years of progressive marketing experience in Brand, Agency, Advertisement, and/or Omnichannel Media developing proven strategies that drive business results within big customer brands
• History of driving global marketing strategy across diverse international markets and audiences in Retail, Grocery, Hospitality, or CPG environments
• Experience in all facets of modern marketing/brand management (traditional, digital, mobile) with an emphasis on full funnel media, visual identity, core innovation, consumer insights, and pricing and value strategy
• Extensive exposure to senior leadership including demonstrated ability to effectively convey strategic vision to gain internal buy-in
• Aptitude to identify business issues and provide relevant recommendations to drive brand relevance, awareness, and consideration
• Expert communication skills with demonstrated ability to influence and inspire others without direct control
• Credibility to navigate projects across multiple areas of omnichannel marketing with require leading-edge inspiration and innovation in an ambiguous and dynamic work environment
• Self-motivated with a strong drive for results, intellectual curiosity, and innate desire to make a difference
• Ability to meet deadlines and work well under pressure in a fast-paced environment with high expectations

Preferred

• Master’s degree or MBA
• Prior experience with food and beverage industry
• Prior media experience

Benefits

• Competitive salary and benefits package.
• Opportunity to innovate within a global brand and make a significant impact.
• Collaborative, fast-paced work environment with a focus on professional growth and development.