Responsibilities

• Own demand generation for Helix across priority segments, geographies, and named accounts in collaboration with Sales.
• Build campaigns around core workflows like partner files, rights windows, onboarding, validation, auditability, and revenue reporting.
• Map the buying group across content operations, licensing, finance, data, and technology to identify owners, budget control, and sponsorship.
• Tailor account plans to the specific problem and buyer persona to avoid generic messaging.
• Work with Sales before and after initial meetings to secure the right buyer group and move from conversation to workshop, evaluation, proposal, and close.
• Clarify how Helix changes buyer views using product proof, customer evidence, and workflow examples.
• Create and edit buyer-focused content: customer stories, explainers, analyses, event content, and executive pieces for rights, licensing, finance, and ops.
• Translate product detail into buyer language that links mapping, validation, and audit trails to faster onboarding and revenue reporting improvements.

Requirements

• 5+ years of B2B demand generation experience, ideally in enterprise SaaS, media technology, data, or workflow software.
• Proven track record of creating qualified pipeline with measurable outcomes; able to discuss pipeline dollars, spend, conversion rates, and cycle details.
• Direct experience building demand programs, not just managing agencies or dashboards, in complex enterprise sales.
• Strong instincts about accounts and buying groups; ability to differentiate users, influencers, budget owners, and executive sponsors.
• Strong writing and editing skills; capable of producing clear copy and spotting vague or unfounded claims.
• Ability to work with Product to turn mapping workflows into clear buyer stories without oversimplification.
• Strong analytical judgment; comfortable with attribution limits and explaining reasoning when data is imperfect.
• Experience in HubSpot or a similar CRM/MA tool; ability to operate in the data environment directly.
• AI proficiency with judgment on when tools help and how to verify output.
• Curiosity about media economics and operations with high ownership and low ego.

Preferred

• Experience in media and entertainment, streaming, licensing, ad tech, rights management, or entertainment tech.
• Exposure to rights, licensing, avails, royalties, partner payments, or revenue operations.
• Experience marketing to named enterprise accounts or turning events into pipeline for named accounts.
• Background building marketing programs around partnerships or joint marketing with growth in a growing company.

Benefits

• Parental leave
• Access to FSA plans
• 401K retirement plan
• Remote office stipend
• Referral bonuses
• Flexible PTO
• Monthly mobile reimbursement