Digital Strategy & Marketing Technology Manager at Hope for the Heart | Plano, TX

Digital Strategy & Marketing Technology Manager

Plano, TX (Unknown)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

Job Summary

Own cross-channel digital performance for a faith-based nonprofit, turning analytics from email, ads, and donation journeys into concrete improvements in donor experience and conversions.

Monitor daily and intraday performance across digital campaigns to hit ministry goals.
Translate data into leadership-ready recommendations and define dashboards and success metrics.
Manage the marketing tech stack and optimize donor journeys across CRM, automation, analytics, and donation platforms.

Job Description

Responsibilities

Monitor daily and intraday performance across digital platforms, campaigns, and systems to ensure alignment with organizational goals.
Develop and maintain daily, weekly, and campaign-based reports evaluating marketing efforts, KPIs, budget pacing, and revenue performance.
Analyze digital marketing spend and return to support financial stewardship and informed decision-making.
Apply testing and optimization methodologies (e.g., A/B testing, experimentation, segmentation, attribution analysis) to improve effectiveness across channels.
Translate data into clear findings and recommendations for leadership and cross-functional stakeholders.
Analyze constituent behavior and digital journeys across multiple touchpoints to identify trends, insights, and opportunities for personalization and engagement.
Manage the ministry’s marketing technology ecosystem, including CRM, marketing automation, analytics, and donation platforms.
Lead and support digital marketing initiatives across email, paid social, search, display, SMS, database-driven campaigns, and SEO.
Oversee donation page strategy, creation, testing, and deployment to improve donor experience and conversion performance.
Provide technical and execution support for donation and non-donation page builds as needed to support ministry initiatives.
Define success metrics, dashboards, and reporting frameworks aligned with business and ministry objectives.
Collaborate with multi-disciplinary teams to identify challenges, resolve performance gaps, and build upon successful initiatives.
Work closely with the Vice President of Marketing and interface with external vendors as needed

Requirements

Bachelor’s degree in marketing, or revelant other degree or equivalent experience
At least five (5) years of experience in analytics and/or digital marketing
Excellent written and verbal communication skills, with the ability to effectively communicate the purpose of HFTH events and initiatives to the public via phone, fax, e-mails, letters and in-person visits.
Strong marketing technology skills and experience required, including experience with Google Analytics and Google Grant, Meta, and various marketing automation, CRM, and analytics tools
Experience with HubSpot required; HubSpot certifications preferred
Experience with donation and giving platforms, such as Fundraise Up and Virtuous
Experience with HTML and page-building tools

Preferred

Benefits

100%-employer paid Medical & Dental benefits for employees; Vision insurance available for small monthly premium; Insurance benefits available 1st of the month after start
HSA & FSA compatible Medical plans
Paid time off (two weeks of vacation & two weeks of sick leave) & 15 paid holidays
403(b) retirement plan
Work-from-home Fridays

Hope for the Heart

At Hope for the Heart, hope gets real. We know life can feel like a series of challenges. But finding help shouldn’t be. Find clear answers and practical guidance for real-life issues with Hope for the Heart’s simple, easy-to-use resources, professionally informed, and rooted in God’s Word today!

Founded in 1986

Plano, Texas, USA

83 employees (17 in marketing)

www.hopefortheheart.org