Digital Strategist, Paid Search

Responsibilities

• Plan, implement, and optimize paid search campaigns across platforms including Google Ads and Microsoft Ads
• Manage campaign pacing to ensure budgets are allocated effectively and performance is optimized toward defined objectives and KPIs
• Assist with campaign performance reporting and share insights with internal teams to track progress and results
• Execute, activate, troubleshoot, and optimize platform deals to secure access to high-quality media inventory
• Coordinate with clients and external partners to ensure campaign setup and tracking follow established processes
• Maintain diligence, attention to detail, and adherence to paid search best practices throughout the campaign lifecycle
• Support budget forecasting, planning, and ongoing monitoring
• Collaborate with account and strategy teams during planning, activation, and performance review phases
• Support day-to-day client communications related to paid search in partnership with the Search Manager and account teams
• Build and maintain relationships with publishing and platform partners

Requirements

• Bachelor’s degree required; Communications, Advertising, or Marketing preferred
• 1+ years of paid search experience, ideally within an agency environment
• Strong ability to analyze campaign performance and provide insights across key performance indicators (KPIs)
• Proficiency in Google Ads and Microsoft Ads; digital analytics experience is a plus
• Advanced skills in Microsoft Excel, PowerPoint, and Word
• Familiarity with industry tools such as DV360, DDS/Prisma, Comscore, Nielsen, AdViews, eMarketer, or similar platforms
• Comfortable analyzing marketing data and translating insights into action
• Strong aptitude for math and understanding of the digital media landscape
• Clear, concise written and verbal communication skills
• Highly organized with the ability to manage multiple projects and meet tight deadlines