Digital Strategist & Growth Lead

Gaithersburg, MD (Remote)

Salary Not AvailableSenior Level5+ years expPart time

Posted 4 months ago

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Job Summary

Drive senior digital strategy and growth initiatives for ArtForm, coordinating cross-functional teams and internal marketing programs.

  • Own translating business goals into marketing strategy and execution across channels (search, advertising, email, content, social).
  • Must-have: 5+ years in digital marketing, strategy, or operations.
  • Standout: coordinating internal marketing initiatives and supporting business development.

Job Description

Responsibilities

  • Develop and support digital marketing strategies for client programs.
  • Translate business goals into actionable marketing initiatives across channels such as search, advertising, email, content, and social platforms.
  • Collaborate with the ArtForm team to coordinate campaign execution and monitor performance.
  • Use analytics and research to recommend improvements and identify opportunities for greater impact.
  • Coordinate marketing initiatives across multiple projects and stakeholders.
  • Work closely with strategists, designers, developers, and production staff to ensure initiatives stay aligned with strategic goals.
  • Help maintain clarity on priorities, timelines, and deliverables across marketing programs.
  • Project manage ArtForm’s internal marketing initiatives including content, campaigns, thought leadership, and visibility efforts.
  • Help maintain alignment between internal marketing initiatives and business development priorities.
  • Support efforts that strengthen ArtForm’s positioning and outreach.

Requirements

  • 5+ years of experience in digital marketing, marketing strategy, or marketing operations
  • Demonstrated ability to translate business goals into marketing strategy and execution plans
  • Experience coordinating complex marketing initiatives involving multiple channels or stakeholders
  • Strong understanding of digital marketing channels including advertising, content marketing, search, email, and analytics
  • Ability to analyze marketing performance data and recommend strategic adjustments
  • Experience coordinating work across designers, developers, strategists, and content teams
  • Strong organizational skills and the ability to prioritize multiple initiatives
  • Excellent written and verbal communication skills

Preferred

  • Experience working in a marketing agency or consulting environment
  • Experience marketing to B2B audiences or government contracting organizations
  • Familiarity with marketing automation platforms, CRM systems, or analytics tools
  • Experience coordinating marketing initiatives that support business development or sales
  • Interest in emerging marketing technologies, including AI-enabled marketing tools
ArtForm Business Solutions logo

ArtForm Business Solutions

At ArtForm Agency, we specialize in AI-enhanced marketing, UX/CX strategy, and precision advertising tailored for GovCon, B2B, and G2C initiatives. With 30+ years of experience and a track record of driving measurable results, we help organizations increase visibility, boost revenue, and establish thought leadership.Services We Offer:AI-Enhanced Marketing & Advertising – Leveraging AI to optimize campaigns, improve targeting, and drive cost-efficient resultsGovCon & B2B Advertising – Strategic ad placement, real-time optimization, and audience insights for federal and commercial sectorsSEO & Content Strategy – Data-driven content and search strategies that improve discoverability and engagementUX/CX Optimization – Enhancing user experience and customer journeys for better conversionsG2C Outreach & Digital Engagement – Crafting effective government-to-citizen communication strategiesSpeaking & Training – Workshops, keynotes, and training on AI in marketing, SEO, and digital strategyProduction Services – High-quality video production, including short and longform video, sizzle reels, and personalized photo and b-roll libraries, to elevate brand storytelling and enhance digital campaignsWhat Sets Us Apart?AI-First Approach – We integrate AI into marketing strategies to enhance efficiency and maximize ROIExpert-Led & Data-Driven – Backed by certifications in Google Analytics, HubSpot, LinkedIn Ads, and morePrecision Advertising (‘Gardening’ Strategy) – We continuously optimize and refine campaigns for peak performanceGovCon & Federal Expertise – Deep understanding of government procurement, compliance, and federal marketingLet’s connect and explore how we can elevate your marketing strategy with AI-powered solutions!

Founded in 1997
Washington, District of Columbia, USA
19 employees (6 in marketing)

Traffic Signals

Monthly Visitors
2K
Traffic Source Mix
Search
35%
Direct
42.3%
Referral
5.4%
Social
16%
Paid
1.2%

Headcount Trend

Current headcount: ~20

Marketing Team

Marketing Team Size
5 (26% of company)