Responsibilities

• Support the planning and implementation of marketing and communications campaign activities across digital and social media channels.
• Develop, manage, and optimize high-profile social media content aligned with campaign goals, messaging, audiences, and brand requirements.
• Plan, execute, and optimize paid social media campaigns (e.g., Meta, LinkedIn, X, TikTok), including audience targeting, budget pacing, and performance-based optimization.
• Support influencer marketing programs, including creator identification and vetting, outreach, contracting support, and performance tracking.
• Implement social media marketing strategies to increase engagement, expand reach, and drive traffic to campaign websites, microsites, and digital properties.
• Support the development of campaign communication strategies, messaging frameworks, digital outreach plans, content strategies, and editorial calendars.
• Create, edit, publish, and optimize digital and social media content tailored to platform-specific audiences, formats, algorithms, and best practices.
• Use social media listening, engagement, and analytics tools to monitor campaign conversations, audience sentiment, engagement trends, emerging issues, and performance data.
• Conduct research on target industries, audiences, and market development strategies to ensure campaign outreach reaches priority populations.
• Prepare campaign performance summaries, metrics updates, insights, and recommendations in collaboration with communications, creative, technical, analytics, and client-facing teams.

Requirements

• Bachelor’s degree in marketing, communications, digital media, journalism, public relations, or a related field or equivalent experience.
• 4+ years of relevant professional experience to include experience creating, editing, publishing, and managing digital and social media content for marketing, communications, digital outreach, or public-facing campaigns.
• U.S. Citizenship required by the Federal government for this position.

Preferred

• 2+ years of experience developing and executing paid social media campaigns (e.g., Meta, LinkedIn, X, TikTok Ads Manager), including budget management, audience targeting, and performance optimization.
• 1+ years of experience managing influencer marketing programs, including creator identification, vetting, and performance measurement.
• Experience designing, building, or developing content for campaign microsites.
• Experience supporting federal, state, local, nonprofit, public health, energy, environment, education, or other mission-driven marketing and communications campaigns.
• Experience translating technical or complex subject matter into clear, engaging digital content.
• Experience working in a client-facing consulting environment.
• Familiarity with paid, organic, and integrated digital media strategies.
• Experience applying accessibility, plain language, and inclusive communications best practices.
• Familiarity with Washington, DC-area stakeholders, organizations, media markets, or public-sector audiences.
• Familiarity with workforce development and recruitment marketing programs.