Digital & Social Marketing Manager

Responsibilities

• Core digital marketing strategy and execution
• 360° digital campaigns: Lead and execute high-performing digital marketing across email, social media, content production, website, paid digital media, and search to grow audiences, ticket sales, and brand awareness.
• Set the strategy for each social platform (Instagram, TikTok, Facebook, YouTube, LinkedIn, and new channels as they emerge).
• Plan content around exhibitions, events, and seasonal moments in each city, and grow engaged local audiences through community management.
• Build and run the influencer and creator program: sourcing, outreach, hosted visits, contracts, FTC disclosure, and performance tracking.
• Paid media:
• Plan, build, and run all paid campaigns in house on Meta, Google and AI searches, including budget by location, audiences, creative testing, retargeting, and attribution to ticket sales.
• Set benchmarks, structure campaigns, manage bids and budget pacing, and audit spend efficiency.
• Report on spend, return on ad spend, and cost per ticket.
• Website, ticketing, and email

Requirements

• 4+ years in digital marketing, running multi-channel campaigns across paid, social, email, and SEO/SEM.
• Hands-on experience with Meta Ads and Google Ads, with results tied to sales or bookings, building and optimizing campaigns yourself rather than through an agency.
• Hands-on experience with AI-powered advertising, such as Meta Advantage+ and Google Performance Max campaigns, AI-generated and AI-tested ad creative, and emerging ad placements in AI search and assistants.
• Proven experience creating AI agents yourself, not just using AI tools: designing their instructions, connecting them to data and tools, and putting them into real workflows. Examples include custom GPTs or Claude projects, agent builders, automation tools. Be ready to show work you've built.
• Comfort with GA4, ticketing or e-commerce conversion data, and reporting dashboards.
• Willingness to experiment with new tools, APIs, and integrations.
• Strong organization across complex schedules, exhibition rollouts, and many stakeholders.
• A strong visual and editorial eye, with clear writing.
• A genuine interest in digital art, immersive experiences, and emerging media.

Preferred

• Experience in arts, culture, attractions, live events, or ticketed experiences.
• Multi-location or multi-market marketing experience.
• Experience supervising staff, interns, or freelancers.
• Short-form video production or editing skills.