Digital Search Analyst

Responsibilities

• Own reporting and analytics, delivering actionable insights to support both Search and eCommerce performance and decision-making
• Advise stakeholders on optimization opportunities based on paid search, organic search, eCommerce, customer journey, and competitive performance analysis
• Develop and maintain dashboards, analyze customer journeys, and identify conversion barriers and drop-off opportunities
• Serve as product owner for product data feeds, monitoring platform health, feed quality, and data integrity
• Develop strategic analyses and recommendations that influence search, eCommerce, and digital marketing decisions across business segments
• Lead cross-functional analytics initiatives with Digital Marketing, IT, and eCommerce to define measurement requirements, reporting needs, and implementation priorities
• Establish and maintain analytics, tagging, dashboards, and product feed reporting standards to improve data quality, consistency, and business usability
• Build, maintain and enhance reporting solutions on analytics platforms to support recurring business reporting
• Analyze paid and organic search performance to identify trends, opportunities and recommendations for optimization
• Collaborate with stakeholders to evaluate and improve conversion performance

Requirements

• Bachelor's Degree in Business, Marketing, Advertising, Communication, Journalism or another related field AND a minimum of 3 years of experience in digital analytics, ecommerce, digital marketing, search engine marketing, or search engine optimization experience
• Must be detail-oriented and able to work proactively and effectively with minimal supervision
• Ability to prioritize and multi-task in a fast-paced environment
• Demonstrates strong and effective verbal, written, and interpersonal communication skills
• Must be team-oriented, possess a positive attitude and work well with others
• Demonstrates excellent time management and follow-up skills with proven success in meeting deadlines
• Demonstrates mathematical aptitude to ensure accuracy of accounting documents and media schedules
• Demonstrates proficiency in using Microsoft Office programs including PowerPoint and Excel

Preferred

• Experience with Google Analytics 4 and the full Google marketing suite of tools
• Knowledge of data visualization, event tracking, and product feed management

Benefits

• This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits