Digital Retail Media Manager

Responsibilities

• Translate brand and audience insights into actionable retail media paid search/display plans that align with campaign objectives and platform capabilities.
• Partner with the Omni team to develop monthly and quarterly activation calendars, ensuring alignment with promotional periods, product launches, and retailer-specific events.
• Contribute to the creation and refinement of platform playbooks, incorporating learnings, best practices, and evolving capabilities from Amazon and Walmart.
• Support budget allocation and phasing decisions, ensuring optimal spend distribution across platforms, products, and timeframes.
• Provide strategic oversight on test-and-learn initiatives, helping to prioritize hypotheses, define success metrics, and scale winning tactics.
• Manage end-to-end campaign execution on Walmart Connect and Amazon Ads/DSP platforms, ensuring timely launches and accurate setup.
• Monitor daily campaign performance, making real-time optimizations to improve efficiency and meet KPIs.
• Implement platform-specific best practices for targeting, bidding, and creative formats to maximize impact.
• Leverage platform tools and betas to enhance campaign effectiveness and stay ahead of retail media innovations.
• Coordinate with internal teams (e.g., brand, analytics, finance) to align execution with broader marketing goals.

Requirements

• 5-7 years of hands-on experience managing retail media campaigns on Walmart Connect and Amazon Ads/DSP (required),and Paid Search
• Must have worked in Amazon Ads and Amazon DSP platforms to create/optimize campaigns.
• Proven track record of executing and optimizing performance-driven campaigns, with a strong understanding of retail media KPIs such as ROAS, conversion rate, and share of voice.
• Experience working with retail media tools and dashboards, including campaign setup, budget pacing, and performance reporting.
• Experienced with retail media strategy and planning, including seasonal activation calendars, promotional alignment, and audience targeting.
• Experienced with paid search strategy and planning, including match types, query relevance/quality, intent-based, etc.
• Demonstrated ability to collaborate with cross-functional teams (e.g., brand, sales, analytics) and external partners (e.g., agencies, platform reps) to drive campaign success.
• Experience in understanding brand planning, marketing goals and objectives to translate them into media plans and activations.

Benefits

• We offer numerous local benefits and global benefits designed to help you grow and thrive, such as career mobility opportunities, a referral program, access to our online learning academy, mental wellbeing support, and short-term bonus incentives.