Responsibilities

• Lead U.S. social media planning and execution for Matrix commercial channels, including content calendars, campaign support, paid social, performance tracking, and optimization.
• Bring approved stories, partnerships, product content, testimonials, events, and thought leadership to life across digital channels in a way that feels relevant and engaging for the U.S. market.
• Plan, launch, measure, and refine digital campaigns that support lead generation, customer engagement, product launches, strategic accounts, events, and nurture efforts.
• Partner with marketing, sales, product marketing, CRM, creative, and global digital teams to make sure campaigns have strong messaging, clear conversion paths, and meaningful follow-up.
• Use analytics and reporting tools to uncover what’s driving traffic, engagement, conversions, lead quality, and campaign performance — then turn those insights into practical recommendations.

Requirements

• 5+ years of digital marketing experience, ideally in B2B, fitness, wellness, commercial products, manufacturing, hospitality, equipment, or another sales-led environment.
• Hands-on experience with organic and paid social, email marketing, digital campaigns, audience targeting, customer journeys, and performance optimization.
• Confidence working with GA4, digital reporting, campaign analytics, and performance insights.
• Strong writing and editing skills with the ability to tailor messaging for social, email, paid media, and campaign landing pages.
• Experience using tools such as Canva, Adobe Creative Cloud, Adobe Express, CRM platforms, marketing automation tools, or customer journey platforms.
• A collaborative mindset, strong attention to detail, and the ability to keep multiple campaigns moving without losing sight of the bigger picture.

Benefits

• Competitive benefits program for eligible employees, including medical, dental, and vision insurance.
• Company-paid life insurance and AD&D for eligible employees.
• Flexible Spending Account and Health Savings Account options, depending on plan eligibility.
• 401(k) retirement plan options for eligible employees.
• Employee product discount, wellness resources, and additional employee support programs.
• Equal Opportunity Employer, including Protected Veterans and Individuals with Disabilities.