Digital Paid Media Specialists, Paid Social and Display - Remote

Responsibilities

• Partner with digital team members, managers, and internal stakeholders on the development of B2B and B2C paid media strategies, including channel role, audience, testing, optimization, and measurement approaches
• Manage assigned paid media campaigns from setup and launch through ongoing optimization and reporting across applicable paid social and/or programmatic display channels
• Manage daily campaign optimization, testing, budget pacing, tracking, and performance measurement, making in-platform adjustments to improve campaign performance
• Ensure campaigns are properly structured, built, trafficked, launched, and tracking correctly using applicable tracking and measurement technologies
• Contribute to the creative development and approval process, including ad specifications, creative implementation, trafficking, and testing
• Develop reporting, key insights, and optimization recommendations based on campaign performance and applicable full-funnel measurement
• Leverage first- and third-party audience and performance data to support campaign activation, targeting, measurement, and optimization
• Ensure campaigns adhere to brand standards, digital media best practices, and applicable measurement and quality standards
• Build effective relationships with marketing partners, peers, and other internal and external stakeholders to successfully execute digital media campaigns
• Identify opportunities to test new ideas, platforms, tools, technologies, and approaches that improve campaign performance and operational efficiency

Requirements

• 3+ years of hands-on experience planning, executing, and optimizing digital paid media campaigns in a client, corporate marketing, agency, agency trading desk, ad technology, or similar environment
• 3+ years of hands-on experience in Paid Social and/or Programmatic Display, including:
• Paid Social: Experience managing campaigns across platforms such as Meta, TikTok, Snapchat, Reddit, YouTube, LinkedIn, or similar platforms; and/or
• Programmatic Display: Experience managing programmatic display, video, CTV, and native campaigns through DSPs and/or directly with media partners
• Solid understanding of digital media strategy, tactics, audience activation, optimization, and measurement within the candidate's area of specialization
• Solid understanding of both brand and direct-response marketing strategies, tactics, measurement, and best practices, including how campaign objectives, audiences, optimization approaches, and performance measurement differ across brand and performance-focused campaigns
• Experience leveraging first- and third-party data for audience targeting, campaign activation, and optimization
• Experience with applicable digital advertising and measurement technologies, including campaign tracking, pixels, events, conversion APIs, ad serving, audience/data platforms, and brand safety and verification technologies
• Solid understanding of campaign tracking, measurement, and analytics, including experience with Adobe Analytics or similar analytics platforms
• Ability to analyze campaign performance, develop actionable insights and optimization recommendations, and communicate results to stakeholders

Preferred

• Experience supporting B2B and/or B2C digital marketing campaigns
• Experience in financial services, insurance, health care, technology, or another regulated industry
• Experience with relevant paid media, DSP, audience, measurement, verification, and data platforms such as StackAdapt, LiveRamp, DoubleVerify, FreshPaint, Invoca, Sprinklr, or similar technologies
• Experience with DOMO, Tableau, Looker Studio, or similar data visualization and reporting tools
• Experience working across multiple internal and external stakeholder groups to successfully execute digital media campaigns
• Results-oriented mindset with a focus on achieving campaign goals and effectively communicating performance and insights
• Demonstrated ability to work effectively within tight timelines and respond quickly to changing campaign needs and performance
• Passion for digital marketing and staying current with the evolving digital advertising ecosystem, including a willingness to test new platforms, tools, technologies, and approaches
• All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy.

Benefits

• Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives.