Bang Clothes, Corp

Digital Paid-Media Manager

Miami, FL (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

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Job Summary

Drive paid media strategy and execution across multiple channels to optimize performance for a DTC brand.

  • Must-have: 2–5 years in PPC/performance marketing with Meta Ads/Google Ads and analytics tools.
  • Standout: Hands-on across multiple paid channels with retargeting and DPA capabilities.

Job Description

Drive paid media strategy and execution across multiple channels to optimize performance for a DTC brand.

Responsibilities

  • Lead, develop, and optimize a diversified paid-media channel strategy.
  • Execute strategy by setting up, managing, tracking, and optimizing campaigns across Meta, Google/YT, TikTok, Bing, Pinterest, Reddit, AdRoll, Amazon, and more.
  • Work with Meta’s first and third-party data, create/custom audiences, and test latest formats and video.
  • Analyze campaign performance and interpret KPIs for optimization.
  • Prepare clear reports with accurate insights and actionable next steps.
  • Analyze and recommend new creative & copy using qualitative and quantitative metrics.
  • Continuously monitor, track, and ensure quality control of campaigns.
  • Coordinate product feed management with E-Commerce for ongoing DPA campaigns.
  • Implement retargeting and prospecting campaigns.
  • Perform A/B testing, hypothesize, measure, and advise on future learnings.

Requirements

  • 2-5 years’ experience in PPC/performance marketing and direct response campaigns.
  • 2-5 years’ experience with Meta Ads/Business Manager, Google Ads, Google Analytics, TikTok, and retargeting platforms.
  • Strong understanding of KPIs to measure and track program success; agency experience preferred.
  • Understanding of marketing funnels and attribution analysis.
  • Experience with Google Analytics and Google Tag Manager.
  • Experience with SEO analytics, conversion tracking (UTM), keyword research, and competitive analysis.
  • Experience with Product Data Feed management tools.
  • BS/BA in Marketing, Ecommerce, CS, or related fields.
  • Creative and analytical with attention to detail and ability to learn new skills.
  • Highly organized with strong MS Excel skills; English fluency; Spanish a plus.

Preferred

  • Experience with online media tools such as Google Analytics/Tag Manager/SEO console Manager.
  • Spanish bilingual (optional).
  • Google Ads and Facebook Blueprint certifications a plus.
  • Proficient in Adobe Creative Suite or Figma is a plus.

Benefits

  • Competitive compensation with base pay plus monthly performance bonuses.
  • High autonomy and responsibility from day one in a startup environment.
  • Relaxed, fun, open-minded culture driven by creativity and initiative.
  • Quarterly bonus free apparel items.