Responsibilities

• Own and lead the end-to-end paid media strategy across Meta (Facebook/Instagram) and Google (Search, Display, YouTube)
• Develop, execute, and scale paid acquisition programs aligned to enrollment, lead-generation, and ROI objectives
• Partner closely with the VP of Marketing to define paid media priorities, performance benchmarks, budget allocation, and testing roadmaps
• Directly build, launch, and manage paid campaigns within Meta Ads Manager and Google Ads
• Design campaign structures optimized for funnel stages, audience segmentation, and conversion performance
• Lead creative testing strategy across messaging, formats, placements, and audience targeting, coordinating creative needs with internal stakeholders
• Monitor campaign performance daily and execute ongoing optimization to improve:
• - Cost per lead (CPL)
• - Cost per acquisition (CPA)
• - Lead quality
• - Conversion rates
• - Return on investment (ROI)
• Manage budget pacing, scaling strategies, bid adjustments, and audience refinement across platforms
• Proactively identify performance trends, troubleshoot declines, and implement corrective actions efficiently
• Oversee paid media tracking infrastructure to ensure accurate attribution and conversion integrity
• - Google Tag Manager (events, triggers, conversions)
• - Meta Conversion API (CAPI)
• Collaborate with technical partners to maintain reliable data flow between paid platforms, CRM systems, and websites
• Provide regular performance updates, insights, and strategic recommendations to the VP of Marketing
• Partner with the Marketing Analyst to interpret reporting and uncover deeper insights, while retaining ownership of paid media decisionswise? (ensure landing pages support conversion goals)

Requirements

• Minimum of 5 years of experience managing and scaling paid media campaigns across Meta and Google platforms
• Advanced proficiency in:
• - Meta Ads Manager and Business Manager
• - Meta Conversion API (CAPI)
• - Google Ads and Google Tag Manager
• - CRM platforms such as HubSpot or equivalent
• Strong understanding of conversion tracking, attribution modeling, and funnel-based acquisition strategies
• Proven ability to scale campaigns while maintaining cost efficiency and lead quality
• Excellent communication, collaboration, and leadership skills
• Highly organized, analytical, and comfortable operating in a fast-paced environment

Benefits

• Mission-driven organization supporting educational growth and impact
• Collaborative, high-performance marketing team environment
• Opportunity to own and scale paid media strategy at an enterprise level
• Data-informed decision-making culture with strong leadership partnership
• Competitive compensation and growth opportunities