Digital Paid Media Director

Tempe, AZ (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 7 months ago

Job Summary

The role leads paid media strategy across Meta and Google, partnering with the VP of Marketing to set priorities, budgets, and testing roadmaps. It encompasses building, launching, and optimizing campaigns, plus a focus on tracking accuracy and performance metrics. The requirements emphasize 5+ years of experience and strong proficiency across Meta and Google tools and attribution.

Job Description

Responsibilities

Paid Media Ownership & Strategy
Own and lead the end-to-end paid media strategy across Meta (Facebook/Instagram) and Google (Search, Display, YouTube)
Develop, execute, and scale paid acquisition programs aligned to enrollment, lead-generation, and ROI objectives
Partner closely with the VP of Marketing to define paid media priorities, performance benchmarks, budget allocation, and testing roadmaps
Campaign Build & Execution
Directly build, launch, and manage paid campaigns within Meta Ads Manager and Google Ads
Design campaign structures optimized for funnel stages, audience segmentation, and conversion performance
Lead creative testing strategy across messaging, formats, placements, and audience targeting, coordinating creative needs with internal stakeholders
Optimization & Performance Management
Monitor campaign performance daily and execute ongoing optimization to improve:

Requirements

Minimum of 5 years of experience managing and scaling paid media campaigns across Meta and Google platforms
Advanced proficiency in:
Meta Ads Manager and Business Manager
Meta Conversion API (CAPI)
Google Ads and Google Tag Manager
CRM platforms such as HubSpot or equivalent
Strong understanding of conversion tracking, attribution modeling, and funnel-based acquisition strategies
Proven ability to scale campaigns while maintaining cost efficiency and lead quality
Excellent communication, collaboration, and leadership skills
Highly organized, analytical, and comfortable operating in a fast-paced environment

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