Academies of Math and Science

Digital Paid Media Director

Tempe, AZ (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 5 months ago

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Job Summary

The role leads paid media strategy across Meta and Google, partnering with the VP of Marketing to set priorities, budgets, and testing roadmaps. It encompasses building, launching, and optimizing campaigns, plus a focus on tracking accuracy and performance metrics. The requirements emphasize 5+ years of experience and strong proficiency across Meta and Google tools and attribution.

Job Description

Responsibilities

  • Paid Media Ownership & Strategy
  • Own and lead the end-to-end paid media strategy across Meta (Facebook/Instagram) and Google (Search, Display, YouTube)
  • Develop, execute, and scale paid acquisition programs aligned to enrollment, lead-generation, and ROI objectives
  • Partner closely with the VP of Marketing to define paid media priorities, performance benchmarks, budget allocation, and testing roadmaps
  • Campaign Build & Execution
  • Directly build, launch, and manage paid campaigns within Meta Ads Manager and Google Ads
  • Design campaign structures optimized for funnel stages, audience segmentation, and conversion performance
  • Lead creative testing strategy across messaging, formats, placements, and audience targeting, coordinating creative needs with internal stakeholders
  • Optimization & Performance Management
  • Monitor campaign performance daily and execute ongoing optimization to improve:

Requirements

  • Minimum of 5 years of experience managing and scaling paid media campaigns across Meta and Google platforms
  • Advanced proficiency in:
  • Meta Ads Manager and Business Manager
  • Meta Conversion API (CAPI)
  • Google Ads and Google Tag Manager
  • CRM platforms such as HubSpot or equivalent
  • Strong understanding of conversion tracking, attribution modeling, and funnel-based acquisition strategies
  • Proven ability to scale campaigns while maintaining cost efficiency and lead quality
  • Excellent communication, collaboration, and leadership skills
  • Highly organized, analytical, and comfortable operating in a fast-paced environment