Digital Paid Media Analyst

Responsibilities

• Paid Digital Media Execution & Optimization
• Support strategy implementation, optimization, and day-to-day execution of digital paid media programs across key enterprise brands for paid search, programmatic and paid social in order to meet business KPIs
• Build, launch, and implement campaign delivery across all applicable channels including, paid search, programmatic mobile & display, paid social media, native and online video
• Facilitate research and analysis to aid in identifying optimal media channel mix, platforms, and partners for campaign execution
• Partner and collaborate with internal business teams (marketing, analytics, creative) to deploy and evolve program based on changing business needs/objectives
• Execute campaigns in Demand Side Platforms (DSPs) and paid social platforms through daily campaign monitoring, bidding methodologies, optimization strategies, campaign insights, adjusting pacing, controlling quality of inventory using ad fraud and brand safety levers etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.)
• Build and foster strong relationships with media partners and vendors ensuring optimal campaign set-up, competitive media pricing, exclusive placements, ongoing performance improvements and adherence to insertion order T&Cs
• Support routine campaign account audits, ensuring programs maintain executional excellence in all facets: campaign creative, campaign structure and strategy, audience targeting, keyword strategy, tracking, and tagging infrastructure
• Work with internal teams to ensure creative assets meet placement best practices and site specs/requirements
• Leverage marketing automation tools to develop efficiencies and improvements within digital marketing programs

Requirements

• Bachelor’s degree for a 4-year college required
• Experience equivalent to the education requirement may be accepted in lieu of the education requirement.

Preferred

• Bing/Google Ads Search and Google Analytics certified, heavily preferred
• Meta Certified Professional, preferred
• Google certified, heavily preferred (Display, Video)
• Strong working knowledge of key advertising platforms, including Google Ads, Microsoft Ads, Meta, Pinterest, and major DSP’s (Amazon DSP, DV360, Verizon, Amobee, MediaMath, etc.)
• Experience with digital ad server technology (e.g., DoubleClick, Sizmek, etc.)
• Knowledge of digital media technologies including ad servers, DSPs, and tag management
• Experience with website analytics tools (e.g. – Google Analytics, Omniture)
• 2-5+ years of experience of paid search planning/strategy, social, digital media planning or buying, digital ad ops or trafficking, analytics, or digital campaign management.
• 1+ years of analytics experience with reporting methodologies and deploying measurement strategies.
• 1+ years working with or for a digital marketing agency, a plus

Benefits

• Medical
• Dental
• Vision
• Flexible spending accounts
• Life and accident coverage
• Disability
• Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
• Wish day paid time to volunteer at an approved organization of your choice
• 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
• Legal and identify theft plan