Responsibilities

• Serve as the primary client-facing lead for paid digital advertising accounts, owning communication, expectations, and delivery across the lifecycle of a campaign.
• Translate political, public affairs, or advocacy goals into clear paid media strategies, flighting plans, budgets, and platform mixes.
• Present media plans, performance updates, and strategic recommendations to clients with clarity, confidence, and attention to detail.
• Act as a trusted advisor to clients, proactively identifying opportunities, risks, and optimizations throughout a campaign.
• Work directly with the in-house digital ad buying team to coordinate media buying strategy, placements, pacing, and optimizations.
• Ensure creative assets, targeting, budgets, and timelines are clearly communicated and executed accurately across platforms.
• Maintain high execution standards across multiple concurrent accounts, often with fast-moving timelines and evolving priorities.
• Troubleshoot campaign issues collaboratively with buyers, vendors, and internal stakeholders to keep programs on track.
• Partner with creative, copy, and strategy teams to ensure paid media creative aligns with platform best practices, campaign goals, and client messaging.
• Provide strategic feedback on ad creative, formats, and messaging angles to improve performance and engagement.

Requirements

• 5+ years of experience in paid digital advertising within political campaigns, public affairs, advocacy, or a fast-paced agency environment.
• Proven experience coordinating and overseeing six-figure digital ad buys across major platforms.
• Strong understanding of digital advertising strategy, platform capabilities, targeting approaches, and performance metrics.
• Demonstrated ability to manage client relationships, present confidently, and communicate complex information clearly.
• Highly organized, detail-oriented, and comfortable managing multiple priorities under tight deadlines.
• Demonstrated experience in political and public affairs copywriting and messaging.
• Creative thinker with strong strategic judgment and the ability to balance innovation with disciplined execution.