Digital Operations Manager

La Crosse, WI (Hybrid)

$65K/yr – $75K/yrMid Level5+ years expFull time

Posted 2 days ago

Job Summary

Own and lead the digital marketing operations, guiding campaign strategy, execution, measurement, and optimization across channels while coordinating with cross-functional teams and clients.

  • Own and grow the digital marketing team and processes
  • Drive client renewals and account growth through strategic coordination

Job Description

Responsibilities

  • Lead, mentor, and develop our digital marketing team
  • Manage workloads, priorities, timelines, and accountability
  • Improve workflows, quality control, and operational efficiency
  • Oversee resources, project scope, and vendor relationships to support profitability
  • Provide strategic guidance across digital advertising, paid search, SEO, AIO, websites, social media advertising, and email marketing
  • Translate marketing strategies into actionable plans and oversee successful campaign execution
  • Evaluate performance data, identify opportunities, and guide campaign optimization
  • Stay current with evolving digital marketing technologies and search trends
  • Partner with Business Development on client renewals and account growth
  • Communicate campaign strategy and performance recommendations to clients

Requirements

  • 5+ years of experience in digital marketing, campaign management, or marketing operations; agency experience preferred
  • Experience leading teams and managing cross-functional projects
  • Strong understanding of digital strategy, campaign performance, and reporting
  • Knowledge of paid search, branded search, SEO, and AI search optimization
  • Familiarity with Google Analytics, Google Ads, Meta Ads, WordPress, and project management tools
  • Strong leadership, communication, organizational, and problem-solving skills
  • A strategic, systems-minded approach with the ability to balance big-picture thinking and hands-on execution

Benefits

  • Health, dental, and life insurance
  • 401(k) with company match
  • Generous vacation and sick time
  • Gym membership discount
  • Concert tickets, event passes, and other media perks when available
Mid West Family Broadcasting logo

Mid West Family Broadcasting

We are a local Broadcasting and Advertising Agency that specialize in marketing and advertising services such as Broadcast Radio, Content Marketing, Digital Marketing, Event Marketing and Brand Development.

Altoona, Wisconsin, USA
41 employees (16 in marketing)

Salaries

Posted range

$65K/yr – $75K/yr

Taken straight from the job posting.

The middle of this range ($70K) is 33% below the median base salary for Marketing Operations Manager roles in the United States ($105K).

Marketing Operations Manager median pay in the United States

$105K/yr

Most pay falls between $90K and $119K. Based on 164 salaries.

See all Mid West Family Broadcasting salaries

Marketing Team

Marketing Team Size
15 (37% of company)
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
1.2K
Traffic Source Mix
Search
29.1%
Direct
28.3%
Referral
9%
Social
7.7%
Paid
8.6%

Headcount Trend

Current headcount: ~41
Mid West Family Broadcasting logo

Digital Operations Manager

Mid West Family Broadcasting · La Crosse, WI · Hybrid