Digital Multimedia Specialist, Social (Racket Sports)

Responsibilities

• Build and execute social media strategies focused on Franklin Pickleball and the broader racket sports community.
• Create engaging social-first content that celebrates athletes, products, tournaments, grassroots players, and the culture surrounding the game.
• Capture, edit, and publish photo and video content from professional events, product launches, athlete appearances, community activations, and behind-the-scenes moments.
• Manage and grow Franklin Pickleball's social presence across Instagram, TikTok, YouTube, Facebook, X, LinkedIn, and emerging platforms.
• Engage daily with players, fans, athletes, creators, ambassadors, clubs, facilities, and industry partners to strengthen community relationships.
• Collaborate with professional athletes, sponsored players, influencers, and content creators to develop authentic and engaging content.
• Identify and react quickly to trends, conversations, and opportunities within the pickleball and racket sports space.
• Partner with marketing, product, partnerships, and eCommerce teams to support product launches, athlete campaigns, retail initiatives, and key business objectives.
• Develop social content that supports major events, tournament activations, athlete appearances, and grassroots programs.
• Collaborate with Franklin's international teams, distributors, athletes, and marketing partners to support regional campaigns, product launches, events, and social media initiatives while identifying local content opportunities and ensuring consistent brand storytelling across global markets.

Requirements

• Bachelor degree in Marketing, Communications, Social Media, Sports Marketing, or related field required.
• 3+ years of social media, content creation, community management, or digital marketing experience.
• Strong understanding of the players, personalities, brands, tournaments, and trends shaping the pickleball industry.
• Experience creating and executing successful social campaigns.
• Advanced proficiency across major social platforms including Instagram, TikTok, YouTube, Facebook, and X.
• Strong storytelling, copywriting, and communication skills.
• Experience analyzing social performance and translating data into actionable recommendations.
• Passion for pickleball, racket sports, and sports culture.
• Consumer-focused, proactive self-starter with a passion for pickleball, racket sports, and sports culture.
• Experience creating engaging social content and managing multiple social platforms (e.g. meta suite, tiktok, youtube, etc.)

Preferred

• Experience working with athletes, influencers, creators, and international partners preferred.
• Team-first mindset
• Ability to travel as needed.

Benefits

• Employee Discounts
• 401K with immediate participation and a 1% match, a retirement 401(K) match of 3% safe harbor match, plus a potential profit-sharing retirement contribution of 1% after a full calendar year of employment
• After 30 Days Waiting Period: - 20 days PTO program/13 Paid Holidays (prorated) - Health, Dental, Vision Insurance - Company Paid AD&D and Life Insurance (2 times Base Salary) - Voluntary Life and AD&D Insurance - Voluntary Accident Insurance, Critical Illness or Hospital Indemnity - Company Paid Short- and Long-Term disability plans - Flexible Spending with $680 Carry Over option and Dependent Care Account Plans - Employee Life Assistance Plan and Identity Theft Protection Support - Tuition Reimbursement after waiting period