Digital Media Strategist

Responsibilities

• Design and deliver dynamic creative strategies tailored to client objectives, media plans, and audience insights.
• Define and drive the strategic direction of Artbot campaigns, ensuring alignment with client objectives and broader business goals. Lead the development of best-in-class digital media strategies, incorporating data-driven insights, creativity, and innovation.
• Demonstrate strategic expertise & thought leadership showcasing the value of DCO and content at scale.
• Translate data and performance learnings into actionable creative recommendations.
• Develop robust measurement frameworks to assess the effectiveness of Artbot digital strategies.
• Develop test and learn plans in line with the learnings outcomes that matter to clients
• Utilise analytical rigour to interpret large data sets and derive actionable insights that optimise campaign performance against key client KPIs.
• Serve as a trusted partner to client and agency stakeholders, building strong relationships through clear communication and strategic insight.
• Collaborate closely with internal teams across strategy, analytics, design and technology.
• Ensure digital strategies balance data-driven decision-making with creative excellence.

Requirements

• 2+ years of experience in a relevant media, creative or ad tech role
• Knowledge of social ads manager platforms (e.g., Meta Ads Manager, TikTok Ads, LinkedIn Ads), adserving platforms
• Strong understanding of the digital media landscape: media planning, buying, and activation principles across programmatic and/or social platforms
• Strong attention to detail, particularly in creative aesthetics and large data sets
• Proven ability to craft compelling narratives backed by strategic thinking and analytical rigor
• Highly organized, with the ability to manage multiple projects simultaneously.
• Confidence in designing and implementing robust measurement frameworks to assess digital strategy effectiveness
• Experience in nurturing stakeholder relationships with excellent communication skills
• A quick learner, problem solver, and collaborative team player mentality
• Self-starter mindset — confident, proactive, and comfortable operating in ambiguity

Preferred

• Bonus points for familiarity with dynamic-feed ad serving