DIGITAL MEDIA SPECIALIST

Responsibilities

• PPC Campaign Management: Develop, implement, and optimize Google Ads campaigns to maximize ROI and achieve patient acquisition goals. Monitor campaign performance, analyze data, and adjust bidding strategies accordingly. Be the subject matter expert on Google search ads interface, including evolving AI functionality. Utilize all best practices around campaign construction and management. Keep up to date on PPC trends by ongoing training and research.
• Update PPC and email landing pages as needed in Wordpress.
• Work closely with the Digital Director to align PPC and email digital strategies with overall marketing objectives, ensuring consistent messaging and branding. Work with analytics specialist to ensure accurate reporting of PPC and email metrics. Work with digital writer on ad and landing page copy.
• Keyword Research & Targeting: Conduct keyword research and audience targeting to ensure effective ad placement and engagement, including geotargeting strategies to reach relevant demographics
• Create and send marketing emails using platforms like Constant Contact. Perform AB tests to improve email performance. Basic email automation.

Requirements

• Associate Degree required, Bachelor’s Degree preferred
• 3-5 years related experience
• Google PPC campaign management
• Ability to create and send marketing emails
• PPC Bid strategy and targeting strategy
• Understanding or willingness to learn email list maintenance
• Understanding of digital marketing principles, particularly in healthcare or patient acquisition contexts.
• Understanding or willingness to learn Email automation and nurture

Benefits

• Challenging and rewarding work environment
• Competitive Compensation & Generous Paid Time Off
• Excellent Medical, Dental, Vision and Prescription Drug Plans
• 401(K) with company match and discounted stock plan
• SoFi Student Loan Refinancing Program
• Career development opportunities within UHS and its 300+ Subsidiaries!