Responsibilities

• Lead the development and execution of a comprehensive social media strategy aligned with University goals and brand standards.
• Manage and grow McMurry’s primary social media channels, ensuring consistent voice, tone, and visual identity.
• Plan and execute an annual and ongoing social content calendar across platforms.
• Expand audience reach and engagement through strategic content development and active community management.
• Advise campus partners on social media best practices, account creation, and platform use.
• Create engaging, platform-specific content, including posts, photography, graphics, and short-form video, that highlights the McMurry experience.
• Capture and produce high-quality photo and video content, including event coverage, interviews, and campus life, and edit short-form video optimized for social platforms.
• Collaborate with campus partners to identify and develop compelling stories that showcase student life, academic excellence, and campus culture.
• Ensure all content aligns with University brand guidelines and editorial standards.
• Develop and execute social media campaigns that support enrollment, advancement, and institutional initiatives.
• Collaborate with web and email marketing team members to support integrated, multi-channel campaigns.
• Provide content, messaging, and creative assets to support website and email marketing initiatives.
• Coordinate with internal stakeholders and external vendors to support campaign execution.
• Monitor and analyze social media performance, using data to inform strategy and improve outcomes.
• Track key performance indicators (KPIs) including engagement, reach, and conversions.
• Provide regular reports and insights to internal stakeholders.
• Identify opportunities to optimize content and audience engagement across platforms.

Requirements

• Bachelor’s degree in marketing, communications, or related field
• 1–3 years of professional experience in social media or digital content creation
• Demonstrated experience managing social media platforms and executing campaigns
• Strong writing, editing, and visual storytelling skills
• Familiarity with social media management and analytics tools

Preferred

• Experience in higher education marketing or communications
• Experience managing social media for an organization or brand
• Experience analyzing metrics and translating data into actionable insights
• Basic photography and video editing skills