Digital Media Specialist II

Dedham, MA (Hybrid)

$68K/yr – $85K/yrMid Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

digital media lifecycle ownership across search, social, display and video with agency partners to hit ROI targets.

  • Campaign planning, execution, and optimization across PPC, Meta, Pinterest, programmatic, YouTube, and shopping ads.
  • Audience targeting using first party data and signals to inform creative and bidding.
  • Budget stewardship and performance reporting with agencies and internal teams to maximize impact.

Job Description

Responsibilities
  • Partner with external media agencies to develop and execute digital media campaigns aligned with the marketing calendar, key promotions, and business objectives.
  • Oversee campaign planning, review, approval, implementation, and optimization across digital channels including:
  • Paid Search (PPC, DemandGen, PMAX)
  • Paid Social (Meta, Pinterest)
  • Display and Programmatic Advertising
  • Video Advertising (YouTube)
  • E-commerce Shopping Ads
  • Develop audience targeting strategies using demographic, geographic, behavioral, and first-party customer data, leveraging tools such as Resonate.
  • Coordinate campaign launches, trafficking, quality assurance, and ongoing management with agency partners.
  • Build and manage select vendor-funded campaigns directly within Meta Ads Manager.
  • Partner with the Analytics team to review campaign performance and identify optimization opportunities related to key performance indicators including CTR, CPC, CPA, ROAS, conversions, and engagement.
  • Monitor and manage media spend to ensure efficient budget allocation and maximize campaign effectiveness.
  • Collaborate closely with Marketing, Creative, and Project Management teams to identify creative asset requirements and coordinate timely delivery of assets to media partners.
  • Align digital campaigns with broader brand initiatives, seasonal promotions, and company marketing strategies.
  • Prepare and present campaign performance results, insights, and recommendations to internal stakeholders.
  • Support relationships with agency partners, technology vendors, and digital media publishers.
  • Utilize platform tools and media buying technologies to improve campaign setup, management, and reporting efficiency.
  • Develop digital channel communication grids and creative specification requirements to support marketing and creative planning.
  • Create and provide campaign briefing documents that include audience targeting, placements, naming conventions, creative specifications, and UTM requirements.
  • Stay informed on digital marketing trends, platform updates, emerging technologies, and testing opportunities. Contribute to process improvements and best practices that enhance campaign effectiveness and operational efficiency.
Jordan's Furniture logo

Jordan's Furniture

4.3 Glassdoor

Jordan's FurnitureNOT JUST A STORE, an experience!From selling furniture out of the back of a truck over 100 years ago, to opening our 8th store at The Westfarms Mall in 2023, we have a storied history, and you can be a part of its legendary growth.As Jordan’s Furniture continues to grow, so do our career opportunities. So, what’s it like working at New England’s largest furniture store? We are all about creating fun, family-friendly environments, and that extends to our employees. Our employees, known as the J-Team, work hard at what they do, and have fun while they do it. When you join the J-Team, you’ll find a dynamic, positive, team-oriented culture that values and maintains honesty and mutual respect. Regardless of your role – Sales, Customer Service, Warehouse, or any other position – we all have one goal: to create raving fans of our customers. Our passionate J-Team members’ average tenure of employment is more than 10 years. Our positive, team-oriented culture, combined with outstanding benefits and a healthy work/life balance, create a unique job experience you won’t find anyplace else. Ask our employees why they like working here and they will answer that it is a rewarding, family-focused company that recognizes, “you work to live, not live to work.” Working at Jordan’s is not just a job, it’s an experience!We invite you to come see what we are all about!

Founded in 1918
East Taunton, Massachusetts, USA
743 employees (69 in marketing)
88% recommend to a friend
87% CEO approval

Traffic Signals

Monthly Visitors
370.5K
Monthly Google Ads Budget
$174.2K
Traffic Source Mix
Search
43.4%
Direct
49.1%
Referral
4.5%
Social
1.5%
Paid
1.3%

Headcount Trend

Current headcount: ~743

Marketing Team

Marketing Team Size
27 (4% of company)
Median Career Experience
17.5 years
Median Tenure
4.7 years
Marketing Roles Posted (Last 30 Days)
2

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