Responsibilities

• Manage end-to-end paid media operations and campaigns across paid search, display, mid and lower funnel initiatives, DCO, and partner/co-brand campaigns, including setup, optimization, and performance analysis
• Coordinate monthly promotional calendars, web analytics data, GTM toolkits, and pricing information with media agency partners; review and approve ad copy and campaign assets
• Oversee Dynamic Creative Optimization (DCO) campaigns, including feed setup, API coordination, QA validation, creative review, optimization, and migration to a new DCO platform
• Manage co-brand credit card and Affirm campaign execution across paid search, social, and display channels, ensuring compliance, asset coordination, billing management, tracking, and performance monitoring
• Submit and manage audience requests, maintain CDP audience libraries, and partner with internal teams to deploy audience segments
• Own pixel and tag implementation processes, including Tealium ticket management, launch QA, and coordination with agency and BI teams to ensure tracking accuracy
• Validate audience targeting, suppression lists, creatives, links, and campaign assets prior to launch
• Collaborate cross-functionally to support campaign execution, reporting, optimization efforts, and strategic initiatives

Requirements

• 3+ years of experience in paid media, digital marketing, or a related field
• Strong understanding of mid and lower funnel paid media strategies across search, social, and display channels
• Hands-on experience with audience segmentation, campaign management, and tag management platforms such as Tealium
• Demonstrated ability to manage complex projects involving multiple stakeholders and cross-functional teams
• Strong attention to detail and quality assurance capabilities across campaign setup, tracking, and creative execution
• Excellent communication, organizational, and project management skills
• Experience working with external agencies and vendor partners

Preferred

• Experience managing Dynamic Creative Optimization (DCO) campaigns
• Experience supporting co-branded marketing campaigns
• Cruise industry experience

Benefits

• Benefit packages include medical, dental, and vision insurance, as well as 401k retirement account access. Employees in this role may also be entitled to paid sick leave and/or other paid time off as provided by applicable law.