Responsibilities

• Manage and optimize paid search, paid social, display, native, and video advertising for assigned clients with oversight from senior team members.
• Plan, execute, and optimize paid search, paid social, display, native and video marketing campaigns.
• Traffics campaigns in Search Ads 360 and Campaign Manager ad-servers including the creation of Floodlight tags, and testing.
• Complete daily monitoring and optimization of campaigns to ensure KPIs are met or exceeded for revenue, donor acquisition and ROAS.
• Compile and present performance reports to assigned clients with oversight from senior team members.
• Continuously research and recommend new advertising venues, creative formats, and technologies, staying abreast of trends and recommending possible implementations for our clients.
• Complete quality assurance of digital advertising campaigns prior to launch.

Requirements

• 4+ years of direct, hands-on media buying experience in Facebook and Google ad buying platforms.
• Bachelor’s degree or equivalent; degree in marketing or communications preferred but not required.
• Proficiency with Google Campaign Manager, Search Ads 360, Google Tag Manager, Google Analytics and Facebook Business Manager.
• Understanding of Floodlight tag implementation in Google Tag Manager.
• Experience with e-CRM platforms such as Blackbaud Convio/Luminate Online, Salsa, Classy, Engaging Networks highly preferred.
• Deep understanding of paid search paid social, programmatic media, native, and video, with ability to recommend appropriate tactics within each to generate acquisition and revenue growth.
• Nonprofit-specific experience is preferred; experience generating new leads, customers, and revenue is an absolute must.
• Ability to handle multiple complex projects; a resourceful self-starter who can take initiative and follow through on projects.
• Attention to detail and strong organizational skills.
• Proficient with Microsoft Word, Excel, and PowerPoint.

Preferred

• Bachelor’s degree in marketing or communications preferred but not required.
• lead generation and revenue generation experience.

Benefits

• To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive healthcare, paid holidays and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
• Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer.