Digital Media Specialist

Responsibilities

• Develop innovative solutions and creative new ideas for engaging social media campaigns that highlight our brand, continuously recommending best in class ways to improve content.
• Research target audiences and other nonprofit social activities to discover trends for content and campaigns. Present learnings to Marketing Department and Leadership Team.
• Become a social media thought leader by staying up to date with best practices and changes in all social platforms ensuring maximum effectiveness. Continuously present learnings to cross functional team and marketing leadership.
• Develop and execute a digital gaming strategy to increase engagement and identify revenue opportunities.
• Develop annual plans to drive brand relevance and revenue while achieving specific business goals including growing followers, increasing engagement, revenue growth and key mission priorities.
• Create digital content and secure buy-in across a complex organization that is engaging and that also generates interest in our brands, leads, donors and advocates. This includes development of video, GIFs, static posts and other organic and paid ad units.
• Ability to create copy, source photography and videos for quick, pithy, and informative content.
• Assist in curating content across social media accounts, including but not limited to Instagram, Facebook, and Twitter.
• Schedule, post, manage all content on ACS of Puerto Rico, Inc. and the ACS, US Virgin Islands social media platforms with a focus on our community engagement events such as virtual challenges, Relay for Life, Making Strides Against Breast Cancer, Grand Gala and CEOs Against Cancer.
• Manages calendar development and reporting of social activity for these initiatives.

Requirements

• Minimum Degree Required: Bachelor's Degree in communications, marketing or a related field
• Previous experience in the development and implementation of social media planning and buying strategies and a strong familiarity with online marketing best practices; 3+ years of marketing experience
• Years of experience: 1-3+ years’ experience with social media focus.
• Social Publishing tools (Social Studio, Hootsuite, etc.)

Benefits

• ACS provides staff a generous paid time off policy; medical, dental, retirement benefits, wellness programs, and professional development programs to enhance staff skills.