Digital Media Specialist

Responsibilities

• Manage and optimize paid media campaigns including SEM/PPC, display advertising, video ads, and paid social media
• Execute campaigns across platforms such as Google Ads, Meta Ads Manager (Facebook & Instagram), and LinkedIn Campaign Manager
• Write conversion-focused ad copy for search, social, display, and video campaigns
• Monitor campaign pacing, budgets, bids, and performance metrics to ensure accuracy and efficiency
• Track and analyze campaign results using Google Analytics, Google Tag Manager, Meta Ads, and more
• Review dashboards and performance reports to identify trends, insights, and optimization opportunities
• Collaborate with internal teams to support workflow, documentation, and campaign execution
• Work with clients across multiple industries and business objectives
• Maintain strong attention to detail in reporting, tracking, and campaign setup/management
• Organize and manage timelines, budgets, and deliverables

Requirements

• 2+ years of experience in digital marketing, paid media, or PPC advertising
• Proven experience managing multiple paid advertising campaigns simultaneously
• Strong analytical skills with the ability to interpret data and performance metrics
• Excellent written communication and ad copywriting skills
• Strong organizational skills and ability to manage timelines, budgets, and deliverables
• Ability to accurately follow written and verbal instructions
• Google Ads, Meta, or other platform certifications (preferred but not required)
• Google Ads (Search, Display, YouTube)
• Meta Ads Manager
• LinkedIn Campaign Manager
• Google Tag Manager
• Google Analytics (GA4)
• Google Search Console

Preferred

Benefits

• Salary: starting at $50,000 depending on experience
• Bonus opportunities based on reaching company success goals
• 16 days (128 hours) of Paid Time Off benefits (vacation, sick leave, personal day)
• 12 paid holidays
• Medical, dental, and vision insurance
• IRA with 3% company match
• $50/month cell phone reimbursement
• Ongoing professional development
• Company culture that values humans, not just hustle