Digital Media Planner

Responsibilities

• Analyzes campaign performance on a regular basis to ensure objectives are met and provides relevant insights
• Builds and enhances vendor relationships and stays current and familiar with new marketing tactics
• Collaborates with Strategy Department to develop sound media plans for relevant clients
• Communicates effectively with all departments, Strategy, Creative, Account Service, to ensure the media plans align with the client’s goals and objectives
• Develops sound, well-researched media plans and written strategic recommendations for all clients on account list, identifying the best mix of media channels to deliver the right message to the right target at the right time.
• Responsible for developing and negotiating exceptional and unique added value opportunities.
• Regularly meets with Strategy Department to maintain marketing objectives, strategies and tactics for a set account list
• Educates clients about media tactics and current industry trends, including traditional, digital and social media
• Ensures campaign goals and KPI’s are determined, communicated, monitored, met and proven for all digital media campaigns to show ROI
• Fosters a team-oriented environment

Requirements

• Bachelor's degree in marketing, advertising, communications or related field
• Must have strong business writing and communication skills
• Must have strong organizational and quantitative/analytical skills
• Must have extremely strong attention to detail
• Great attitude, desire to learn and ability to work in a team environment
• Proficiency in Microsoft Office Excel, Word and PPT
• Experience with Google Ads, Google Analytics, Google Looker Studio, and Google Tag Manager and Strata (Freewheel)
• Meta Ads Experience
• Experience working with programmatic media vendors

Preferred

• 2-5 years of digital and traditional media or agency experience preferred, but not required (relevant internship and coursework will be considered)
• Google Ads Certifications preferred
• Experience negotiating media buys and added value preferred

Benefits

• * 401(k)
• * Health insurance