Digital Media Planner

Responsibilities

• Build media plans for your assigned accounts under the direction of the media lead.
• Proactively suggest tests and optimizations across all your assigned accounts.
• Manage performance across specified channels, on both self-service and managed-service platforms.
• Own the day-to-day execution, buying stewardship and optimization of your accounts.
• Report key insights and takeaways, not just numbers.
• Partner with the analytics team to deliver reports on time.
• Provide quality control on campaigns and setups completed by other team members.
• Sign and send insertion orders and reconcile invoices.

Requirements

• Three to five years of experience in marketing, communications or a related field
• A thorough understanding of media math and planning principles, including cost-per-thousand (CPM), cost-per-click (CPC), cost-per-engagement (CPE), click-through rate (CTR), cost-per-acquisition (CPA), cost-per-completed-view (CPCV), reach, frequency, frequency capping, completion rate, engagement rate and return on advertiser spend (ROAS)
• Comfort digging into performance data and turning it into sound optimizations
• Clear, effective written and verbal communication
• No specific degree is required. Equivalent professional experience is fully accepted. What matters most is demonstrated depth, judgment and growth, not the specific path that produced it.

Preferred

• Experience at an advertising or media agency, especially in the digital space
• Hands-on experience with programmatic platforms such as DV360, Nexxen or StackAdapt, as well as Meta Ads Manager, Google Campaign Manager 360, Google Ads and Strata/SBMS
• Familiarity with research resources such as MRI-Simmons
• A working understanding of negotiation basics
• A proactive approach with media and account leads, anticipating what they’ll need before they ask
• Objectivity in weighing options, and curiosity about the craft and marketing communications in general

Benefits

• Time Off: A flexible time-off policy, with most employees taking approximately four to six weeks annually.
• Family Support: Twelve weeks of fully paid parental leave.
• Health and Wellness: Medical, dental and vision coverage, plus telemedicine, behavioral health resources.
• Lifestyle Support: Wellness and creative stipends, phone plan support and partner discounts.
• Financial Benefits: A 401(k) with company contributions, student loan repayment support and college savings options.