Digital Media Operations Specialist

Responsibilities

• Digital Media Operations - Support the setup, execution, monitoring, and optimization of digital media campaigns across programmatic and other digital advertising channels. - Review campaign performance and identify opportunities to improve delivery, efficiency, audience targeting, and overall effectiveness. - Coordinate creative asset deployment, campaign trafficking, quality assurance, and launch readiness activities. - Monitor campaign pacing, budgets, delivery, and performance metrics to ensure campaigns achieve established objectives. - Troubleshoot campaign delivery, tracking, tagging, and audience activation issues. Agency Partnership & Execution Support - Serve as the primary day-to-day operational contact for agency-managed programmatic initiatives. - Collaborate with agency partners on campaign setup, execution, reporting, and performance reviews. - Ensure campaign requirements, timelines, and deliverables are clearly communicated and executed. - Capture operational knowledge, best practices, and platform expertise from agency partners to build internal capabilities. - Maintain documentation of campaign processes, workflows, and operating procedures. Measurement & Reporting - Develop recurring campaign performance reporting and dashboards. - Analyze campaign results and provide actionable recommendations to stakeholders. - Ensure tracking, tagging, and attribution frameworks are implemented accurately. - Partner with analytics and marketing teams to validate data quality and reporting consistency. - Support testing initiatives designed to improve media performance and customer engagement. Platform & Audience Management - Assist with audience activation, segmentation, and targeting efforts across digital advertising platforms. - Support the implementation and management of pixels, tracking technologies, and audience integrations. - Maintain platform configurations and user access controls where applicable. - Work closely with marketing technology, analytics, and privacy teams to ensure data is used appropriately and effectively. Capability Development & Process Improvement - Support DigiKey's long-term goal of increasing internal digital media execution capabilities. - Develop and maintain documentation, training materials, and operational playbooks. - Recommend process improvements that drive efficiency, scalability, and performance. - Stay current on emerging digital media technologies, platform capabilities, and industry best practices.

Requirements

• 3-5+ years of experience in digital advertising, media operations, marketing operations, or paid media execution.
• Experience working with digital advertising platforms and campaign reporting tools.
• Strong analytical and problem-solving skills.
• Experience managing multiple projects and priorities in a fast-paced environment.
• Excellent communication and stakeholder management skills.
• Strong attention to detail and commitment to operational excellence.

Preferred

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field.
• Experience working with programmatic advertising platforms such as DV360, The Trade Desk, Amazon DSP, or similar technologies.
• Experience collaborating with media agencies or external partners.
• Knowledge of audience targeting, attribution, tracking implementation, and campaign measurement.
• Familiarity with marketing technology platforms, CRM systems, customer data platforms, or analytics tools.
• Experience supporting B2B marketing and lead generation initiatives.
• Understanding of privacy regulations and data governance best practices.

Benefits

• DigiKey is one of the fastest growing distributors of electronic components in the world. In addition to offering the broadest selection of in-stock electronic components and providing the best service possible to customers, employees have access to a highly competitive benefits package. To learn more, visit our benefits and perks page .