Responsibilities

• Manage paid media campaigns across Meta, Google, and other digital platforms as needed
• Build, launch, monitor, and optimize campaigns to drive traffic and meet delivery goals
• Ensure traffic is directed to the correct landing pages, campaigns, and content destinations
• Monitor pacing and budget allocation to make sure campaigns spend appropriately and deliver in full
• Track campaign performance and troubleshoot issues related to underdelivery, broken links, pixel problems, audience mismatch, or poor traffic quality
• Coordinate with internal teams on creative assets, tracking, UTM structure, campaign timing, and launch readiness
• Conduct campaign QA before and after launch to ensure everything is functioning properly
• Analyze traffic and paid media performance data and provide clear recommendations for improvement
• Help improve campaign structure, targeting strategy, and spend efficiency over time
• Maintain organized reporting on spend, pacing, delivery, and key performance metrics