Responsibilities

• Lead Generation & Audience Strategy: Support the development and optimization of account-based marketing (ABM) and lead generation programs.
• Build and refine custom audience targeting lists using predictive and intent-based tools (e.g., Allytics Predictive Targeting™).
• Analyze lead quality and audience engagement to recommend enhancements in targeting and segmentation.
• Campaign Execution & Management: Set up, launch, and manage multi-channel digital campaigns across platforms including LinkedIn, Google Ads, content syndication, and paid email.
• Ensure campaigns are aligned with client objectives and optimized across stages of the sales and marketing funnel.
• Manage media budgets across campaigns and vendors to maximize ROI and efficiency.
• Performance Analysis & Reporting: Deliver insightful, client-ready reports with clear recommendations to improve results.
• Conduct A/B testing and experiment with targeting or messaging to improve conversion rates.
• Use Google Analytics, Tableau, and Excel to track, report, and analyze campaign performance and audience behavior.
• Collaboration & Innovation: Document best practices, contribute to reusable campaign templates, and support knowledge-sharing across the team.

Requirements

• 4+ years of experience in B2B digital campaign management at a tech company or marketing agency
• Familiarity with Account-Based Marketing (ABM), CRM systems, and audience segmentation tools
• Experience managing campaigns in LinkedIn, Google Ads, content syndication, or email platforms
• Proficiency in analyzing digital campaign performance, understanding lead funnels, and identifying optimization opportunities
• Ability to work independently in a remote environment while actively collaborating with cross-functional teams
• Excellent communication and interpersonal skills, with a client-focused mindset and comfort navigating feedback
• Strong organizational and task management skills; able to prioritize and execute effectively in a fast-paced setting
• There is no visa sponsorship for this position.

Preferred

• Strong interest in data storytelling and developing insights that influence campaign strategy.
• Experience with Google Tag Manager, lead scoring, or third-party data providers.
• Intermediate skills in Excel, Tableau (or similar BI tools), and Google Analytics.

Benefits

• Remote work model with in-person team-building activities
• Paid Sick, Vacation, & Holiday time off
• Medical, dental, vision & life insurance for benefit eligible and dependents
• Employee Assistance Program
• 401k