Digital Media Manager II at Allytics | Redmond, WA | $80K/yr – $100K/yr

Allytics

Digital Media Manager II

Redmond, WA (Remote)

$80K/yr – $100K/yrMid Level4+ years expFull time

Posted 3 weeks ago

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Job Summary

Own B2B digital lead gen and ABM programs for tech clients, with multi-channel campaigns, targeting refinement, and data-driven optimization across funnel stages to maximize ROI.

Audience Strategy and Targeting: use predictive and intent tools to refine segments and improve lead quality.
Campaign Execution: manage LinkedIn, Google Ads, content syndication, and email campaigns for aligned client objectives.
Performance & Insights: track results in GA/Tableau, run A/B tests, and translate data into action to lift ROI.

Job Description

Lead Generation & Audience Strategy
Support the development and optimization of account-based marketing (ABM) and lead generation programs.
Build and refine custom audience targeting lists using predictive and intent-based tools (e.g., Allytics Predictive Targeting™).
Analyze lead quality and audience engagement to recommend enhancements in targeting and segmentation.
Campaign Execution & Management
Set up, launch, and manage multi-channel digital campaigns across platforms including LinkedIn, Google Ads, content syndication, and paid email.
Ensure campaigns are aligned with client objectives and optimized across stages of the sales and marketing funnel.
Manage media budgets across campaigns and vendors to maximize ROI and efficiency.
Performance Analysis & Reporting
Deliver insightful, client-ready reports with clear recommendations to improve results.
Conduct A/B testing and experiment with targeting or messaging to improve conversion rates.
Use Google Analytics, Tableau, and Excel to track, report, and analyze campaign performance and audience behavior.
Collaboration & Innovation
Document best practices, contribute to reusable campaign templates, and support knowledge-sharing across the team.
Provide thought leadership on emerging trends in targeting, media platforms, and campaign optimization.
Partner with internal creative, tracking, and project management teams to ensure accurate implementation and data measurement.

Allytics

Allytics is a full-service integrated marketing firm incorporated in 2005 with the vision of helping companies large and small reach their potential by blending the marketing and technical skills of smart people to provide real solutions to real business problems.Our people take pride in delivering integrated marketing support that will distinguish you from your competition. We work in conversation, color, animation, stories, project management, SharePoint, marketing plans, strategy, relationships, C#, and of course, slides.We provide a range of integrated services that meet the marketing challenges of today’s modern business. Working closely with you at every stage of your marketing from developing integrated marketing plans to executing on deliverables, we can deliver the integrated solutions that will meet your unique marketing needs.

Founded in 2005

Redmond, Washington, USA

74 employees

www.allytics.com