Responsibilities

• Responsible for the complete and accurate online presence for Visit Macon through the Visit Macon website, microsite, blogs, landing pages, and campaign-based initiatives
• Develops and oversees all content on Visit Macon's website, including calendars, business listings, and blog posts.
• Maintains an outstanding relationship with Visit Macon's website vendor.
• Collaborates with marketing department to develop content management strategies.
• Works with other departments to provide site enhancements to support sales and marketing efforts.
• Oversees and reports on in-house Google/YouTube & Bing advertising, SEO, SEM/PPC, display and other third-party digital ad buys. Manages paid media budgets, costs/contracts, and spending. Ensures all creative represents Visit Macon's brand appropriately.
• Provides reporting on use of website and all website-based content, and reports on web-based advertising, campaign-based initiatives, analytics, attributions and ROI.
• Provides oversight of Visit Macon's online video channels - YouTube, Vimeo, etc.
• Manages external relationships with specific vendors or for specific projects - advertising agencies, photographers, video suppliers, and website vendors - providing creative direction for those projects.
• Works with outside providers to generate additional content that enhances Visit Macon's internal content calendar.
• Maintains contact databases and distribution lists.
• Creates and sends all Visit Macon e-newsletters, through collaboration with other departments.
• Collaborates with the other departments to secure advertising, collateral, and creative materials.
• Oversees Visit Macon apps and digital passes.
• Maintains the Visit Macon video and photography library.
• Collaborates with marketing department to create and implement projects identified in the Visit Macon marketing plan.
• May assist Director of Marketing in oversight of interns.

Requirements

• Bachelor’s degree (B.A.) in marketing, business or tourism/hospitality management
• One to two years in related work experience
• Experience in media buying and marketing preferred
• Tourism or marketing industry certifications preferred
• Must possess knowledge of principles and techniques of marketing, advertising, and promotions
• Knowledge of SEO, Google Analytics, and PPC advertising
• Experience with photography, video production/editing and graphics
• Well-versed on Adobe Creative Suite, Microsoft and GSuite
• Portfolio of graphic design and/or video content
• Experience with CRM systems (or other database management programs)
• Excellent oral and written communication skills
• High attention to detail
• Outgoing personality with ability to collaborate with teammates
• Strong planning, organizing and time management skills
• Excellent interpersonal skills
• Ability to manage multiple tasks and projects simultaneously
• High Ethical Standards

Preferred

• Experience in media buying and marketing preferred
• Tourism or marketing industry certifications preferred