Digital Media Coordinator

Responsibilities

• Capture high-quality video content featuring providers, community liaisons, and clinic staff for marketing, educational, and promotional initiatives.
• Edit and produce engaging short-form video content using platforms such as Descript and CapCut .
• Organize, manage, and maintain patient testimonial footage and long-form video content libraries.
• Edit and enhance long-form video projects, ensuring content aligns with brand standards and messaging.
• Publish content across social media and digital platforms, monitor engagement, and respond to comments, reviews, and audience interactions in a timely and professional manner.
• Manage online reputation efforts, including responding to Google Reviews and supporting community engagement across social media channels.
• Track, analyze, and report key performance metrics related to digital content and social media initiatives.
• Participate in regular performance review meetings with leadership, providing insights and recommendations based on content and engagement data.

Requirements

• Minimum of 2 years of experience creating short-form video content (Reels, TikTok, YouTube Shorts) for a personal brand, influencer account, business, agency, or organization.
• Portfolio showcasing at least five short-form videos that you personally filmed and edited.
• Proficiency in capturing high-quality video and audio using a smartphone or mirrorless camera, including the use of microphones and basic lighting equipment.
• Experience with video editing platforms such as CapCut , Descript, Adobe Premiere Pro, or similar tools, including captioning, multi-camera editing, motion graphics, text overlays, and B-roll integration.
• Ability to confidently direct on-camera talent, including physicians, healthcare staff, and administrative team members, to achieve natural and engaging content.
• Strong understanding of social media platforms, including Facebook, Instagram, TikTok, and LinkedIn, with knowledge of platform-specific content formats, audience engagement strategies, and best practices.
• Experience utilizing AI-powered tools for content planning, script development, caption creation, and video production workflows.
• Proven ability to independently produce 3-5 completed videos per week while meeting deadlines and maintaining quality standards.
• Demonstrated commitment to privacy, confidentiality, and compliance standards, including obtaining appropriate releases before filming individuals or protected information.
• Reliable transportation, a valid driver's license, and current auto insurance.

Preferred

• Experience creating content within healthcare, wellness, or other regulated industries.
• Knowledge of HIPAA requirements or willingness to complete HIPAA training during onboarding.
• Basic graphic design experience using Canva, Adobe Creative Suite, or similar design platforms.
• Experience with social media scheduling and analytics tools such as Metricool , Buffer, Hootsuite, or comparable platforms.
• Ability to interpret content performance metrics, including views, watch time, reach, and engagement, and apply insights to future content strategies.
• Bilingual proficiency in English and Spanish.