Digital Media Coordinator

Responsibilities

• Assist in planning and executing paid digital media campaigns across platforms such as Viant, Amazon DSP and publisher direct for OTT/CTV, OLV, Display, DOOH and Streaming Audio campaigns.
• Monitor campaign spend to ensure spend caps are adhered to and that spend is pacing to budget.
• Check attributed results in platform daily, analyze campaign performance metrics, and make ongoing optimizations to reach goals.
• Provide insights and recommendations to client services team members to relay to clients and illustrate the work that is helping the campaigns reach the goal.
• Support A/B testing efforts to improve ad performance, audience targeting, and conversion rates.
• Review, help analyze and provide reporting for incrementality testing.
• Help manage budgets, bids, and audience targeting to maximize campaign efficiency.
• Traffic digital creative assets using ad serving platforms for publisher direct and programmatic buys
• Generate and distribute impression delivery reporting from ad serving platforms
• Identify new audience segments that can be tested into to scale campaigns successfully.

Requirements

• 1+ years of experience in digital marketing or campaign
• Basic understanding of programmatic DSPs, or other paid media platforms.
• Proficiency in Microsoft Excel for campaign performance reporting.
• Experience with OTT/CTV, OLV and Display advertising.
• Excellent attention to detail and ability to multitask in a fast-paced environment.
• Strong written and verbal communication skills.
• Passion for digital marketing and eagerness to learn new strategies and tools.