Digital Media Buyer at Pinckney Hugo Group, LLC | New York, USA | $65K/yr – $75K/yr

Pinckney Hugo Group, LLC

Digital Media Buyer

New York, USA (Hybrid)

$65K/yr – $75K/yrMid Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own end-to-end digital media campaigns from planning through optimization, delivering insights and cross-team collaboration to improve performance.

Own media buying across Google, Paid Social, and Programmatic
Partner with Analytics to ensure accurate tracking, attribution, and measurement
Collaborate with Digital Strategists to develop data-driven media plans

Job Description

Responsibilities

Buying, Pacing & Optimization: Build and launch digital campaigns across multiple advertising platforms.
Execute media buys across Google, Paid Social, and Programmatic platforms while monitoring and optimizing campaigns to meet client KPIs.
Monitor campaign pacing, budgets, and performance, making proactive optimizations throughout the campaign lifecycle.
Troubleshoot delivery issues and communicate opportunities or concerns.
Manage client media budgets and assist with monthly media billing for assigned accounts.
Reporting & Insights: Analyze campaign performance and provide insights that help inform optimization strategies and client reporting.
Partner with the Analytics team to ensure accurate tracking, attribution, and measurement.
Identify trends and opportunities that can improve future campaign performance.
Media Planning & Collaboration: Collaborate with Digital Strategists to develop media recommendations, platform selections, audience targeting, and campaign approaches.
Provide platform expertise during campaign planning to help develop effective media plans.

Requirements

2+ years of hands-on digital media buying experience across multiple platforms, including Google, Paid Social, and/or Programmatic
Bachelor’s degree from an accredited four-year institution is required
Google Ads and Google Analytics certifications are required
Experience with Looker Studio is a plus

Preferred

Looker Studio is a plus.

Benefits

- Hybrid work – split your week between working in our office or at home
- Generous PTO policy, including flex time
- Paid parental leave
- Medical, vision, dental benefits
- Resources for savings and investments such as our 401(k) plan with company match
- Company-sponsored events and swag
- Dog friendly work environment
- Opportunities to learn, develop, network, and connect

Pinckney Hugo Group, LLC

3.8 Glassdoor

Pinckney Hugo Group is a full-service integrated marketing communications firm providing strategic solutions for clients in a broad range of industries. The firm is a member of the American Association of Advertising Agencies (4A’s), a Google Premier Partner and a Facebook Business Partner. Pinckney Hugo Group was named one of the Best Companies to Work For in New York State four times and has been included on Inc. magazine’s list of the 5,000 fastest-growing private companies in America eight times. PHG services:Branding•Brand Development & Positioning•Brand Narratives & Storytelling•Brand Identity DesignContent, Communities & Communications•Public Relations & Media Relations•Internal Communications•Corporate Communications•Corporate & Sales Presentations•Social Marketing•Social Monitoring & Community Management•Infographics•Business ConsultingCustomer Engagement/Sales Enablement•Direct Marketing•Email Campaigns•Shopper Marketing•Loyalty Programs•Lead Generation ProgramsDigital•Websites, Microsites & Landing pages•Site Optimization•User Experience (UX) Design & Prototyping•UI Design•Apps & Online Tools•Augmented Reality•Virtual Reality•AI•SEO StrategiesExperiential Design•Customer Experience•Promotional Displays•Trade Shows•KiosksMarketing & Creative•Creative Concepting•Buyer’s Journey Development•Creative Copywriting•Advertising•Brand Activations ContentMedia•Google Advertising Platforms•Social Media Advertising•Lead Generation•Retargeting•Traditional Media•Media AuditingResearch & Insights•Google & Social Analytics•Industry & Peer Audits•Qualitative Research•Quantitative Research•Industry Resources•User/Personal DevelopmentVideo•Animation•Drone•Editing•3D Animation•Production & Filming•Script & Storyboard DevelopmentLearn more:•twitter.com/pinckneyhugo•facebook.com/pinckneyhugo•instagram.com/pinckneyhugo•youtube.com/pinckneyhugo

Founded in 2002

Syracuse, New York, USA

100 employees (59 in marketing)

www.pinckneyhugogroup.com

72% recommend to a friend

73% CEO approval